Upcoming Webinars and Workshops

October 20, 2017

Performance Metrics, KPIs for Associations – If you don’t know them, you’re driving blind (Webinar)

One of the most powerful assets your association has, is data. You collect it every day, but do you mine it proactively for gems of critical information? Buried in your member data and activities is important predictive knowledge about the future of your membership and the sustainability of your association.

In this live webinar you’ll learn what data you need to collect and how to use it to take your organization forward.

November 15, 2017

Failing Fast, Hard and Often – Don’t make this a policy (Webinar)

You’ve heard that failure is the precursor to success. So more failure means more success, or does it? Associations are often afraid to take risks because failure can be very public and can reduce the credibility of the organization. But timidity doesn’t take us forward. Risk is necessary for forward movement. So how do we take risks and manage failure?

In this live webinar you’ll learn how to manage planning, communication and member outreach to use risk effectively. You’ll also learn how to mitigate negative outcomes when the experiment falls short of expectations.

Past Webinars and Workshops

September 20, 2017

Non-Member Pricing – What's the right price? (Webinar)

It’s a constant dilemma. We want non-members to attend our events so we don’t want to make it too expensive for them. But if we charge them little more than our members, then what’s the point of buying membership?

Non-Member Pricing – What's the right price? from Zzeem Inc on Vimeo.

August 23, 2017

Consumer Culture Invasion (Webinar)

The new reality of membership is that our members are consumers. We must focus both the mindset and service delivery model of the association to serve a transaction-oriented consumer mentality while retaining the feeling of belonging that supports member engagement and retention.

Pundits tell us the membership model is dead. They also tell us that young professionals prefer to sit in a closet and text each other rather than interact face-to-face. Poppycock.

While it's true the world has changed, as it always does, membership organizations continue to thrive in Canada and around the world. The successful membership organizations combine the attributes of a welcoming club of peers with a business-focused consumer service delivery model and mindset.

This webinar addresses the challenge and opportunity of attracting and retaining members in a consumer oriented culture.

Consumer Culture Invasion from Zzeem Inc on Vimeo.

July 14, 2017

The Saga At Nottawasaga – Go the Distance with 2 Association Experts

Watch two association sector experts go toe-to-toe in a battle for the ages. Gain valuable and thought-provoking insights into topics that will challenge your perception of the association model. Controversial or taboo, no topic is off limits: ‘Can associations continue to be all things to all members?’, ‘Are sponsorship and affiliate programs a waste of time?’ – these questions and more will be debated by Erin Roberts, Partner at Zzeem and Bill Shepherd, Owner/Consultant of the Centre for Association Leadership Training (CALT) during this fast paced, heated debate. Take in this event and much more at the CSAE Trillium Summer Summit.

June 8, 2017

High Performance Round Table (co-hosted by Zzeem and CSAE Trillium)

Join moderator Erin Roberts and our panel of High Performance CEOs and board members as they share their experience and tips to reach the high performance level of the association business.

Learn from the top leaders in our sector and find out how your association compares with the first tier.

May 24, 2017

Maximizing Sponsorship: How to Leverage Partner Relationships (Webinar)

Sponsorship can be a significant source of resources for associations. But it’s a tough old world out there and your sponsors have many other ways to spend their business development budget. Do you have a truly compelling SVP (sponsor value proposition)?

Maximizing Sponsorship: How to Leverage Partner Relationships from Zzeem Inc on Vimeo.

April 5, 2017

2016 Benchmark Survey Results (Webinar)

Join Erin Roberts and Gerald Bramm as they reveal the results of the 2016 Benchmark Survey for Membership Organizations. Find out what you need to know to lead your organization in 2017 and talk to your peers about their plans.

2016 Benchmark Survey Results from Zzeem Inc on Vimeo.

March 22, 2017

What You Don’t Know, Can Hurt You: What’s the risk of not following your bylaws? (Webinar)

Are you aware that you have a legal obligation to be compliant with your bylaws?

How confident are you that your management team and all of your board of directors know your bylaws?

What you don’t know, can hurt you. Tune in to this webinar for some easy tips to reduce risk.

What You Don’t Know, Can Hurt You: What’s the risk of not following your bylaws? from Zzeem Inc on Vimeo.

February 24, 2017

When Should the CEO Tell the Board, "No?" (Webinar)

The CEO reports to the board. So when the board instructs the CEO to do something, it's the CEO's responsibility to do it. Right? Not necessarily.

Learn when and where it is the CEO's responsibility to say "No" to the board, and how to avoid that conflict by laying ground rules in advance.

When Should the CEO Tell the Board, "No?" from Zzeem Inc on Vimeo.

January 24, 2017

HPO™ Leadership Series (Webinar Interview)

Tune in with Erin Roberts as she interviews Nancy Allan, Executive Director of the Independent Financial Brokers of Canada.

In this webinar we’re talking about the associations’ successes in one of the 8 elements of the High Performance Membership Association: Governance. Nancy and her board have made some key decisions to take their board forward.

This webinar interview is part of our High Performance Leaders Series.

HPO™ Leadership Series (Webinar Interview with Nancy Allan) from Zzeem Inc on Vimeo.

December 9, 2016

The Evolution of Leadership: Changing the board focus from operations to governance (Webinar Panel)

In this panel interview we’ll walk you through the evolution of the board of the Sign Association of Canada. In the past 5 years, three Presidents have contributed to the evolution of SAC’s governance structure, and the next President takes over in June. Starting from a heavily operations-oriented focus the board has evolved dramatically.

Hear from SAC’s past, current and future Presidents about how SAC’s board got out of operations and onto strategy; where it is today and where it is going.

The Evolution of Leadership: Changing the board focus from operations to governance (Webinar Panel) from Zzeem Inc on Vimeo.

November 25, 2016

Attracting and Retaining Members: A Case Study in Member Value (Webinar Interview with Rick Firth)

The 2016 Benchmark Survey for Membership Organizations revealed 16 elements for success. Here are 3 of them:

  • Have a member marketing plan
  • Have a budget for member recruitment
  • Ensure all staff and directors know your member value proposition and can articulate it

Interestingly, the majority of the survey respondents do not have all 3 elements. Rick Firth has taken his association a great distance by using association-leading tactics and by refusing to say “we can’t”.

Attracting and Retaining Members: A Case Study in Member Value (Webinar Interview with Rick Firth) from Zzeem Inc on Vimeo.

October 12, 2016

Lessons Learned from HPO Leaders: Top Tips for Association Success from 5 High Performing CEOs

In this webinar we’ll share some take-aways from the “High Performance Organization Panel and Round Table” co-hosted by Zzeem and CSAE Trillium on September 27. Find out the highlights that these CEOs shared with our audience. We’ll give you some of their tips in four critical areas.

  1. Member Value Proposition and Member Engagement: How do you articulate your member value to keep the members you have and attract new ones? How do you ensure visibility and engagement so prospective members know you exist and existing members get involved?
    Rick Firth and Joan Rataic-Lang have two very different, but highly successful approaches.
  2. Volunteer Engagement: Why do some boards have a line-up of willing and engaged volunteers and directors and others struggle to fill roles?
    Skip MacLean has created a stellar line-up of active volunteers.
  3. Governance and Leadership Support: What are the components of a high performance training program for your directors?
    Bill Shepherd, CAE and his team have built an award-winning program with remarkable results.
  4. Running a Successful Virtual Team: How do you run an association with no bricks and mortar and with no employees?
    Carol Ann Burrell, CAE has been doing this successfully for many years.

Lessons Learned from HPO Leaders: Top Tips for Association Success from 5 High Performing CEOs from Zzeem Inc on Vimeo.

June 22, 2016

Your Organization Does Great Work. Who Cares? (Workshop)

Your organization does an excellent job but how many people - even your members - know what you do? How well does your organization communicate your value in a way that resonates with members and stakeholders? This is particularly challenging when government relations and/or advocacy are an important element of your value proposition. In this interactive workshop you’ll learn practical tips to increase your organization’s visibility, credibility and influence with your members, your prospective members and your stakeholders. We’ll focus on the 3 Keys to Clout:

  1. Leverage
  2. Communications
  3. Cult

May 17, 2016

Does Your Association Need More Visibility? Using earned media to increase your profile
(Webinar Interview with Warren Weeks)

Does your association have a high profile, high visibility and high credibility? Or do only your members know who you are? Learn how to increase your visibility and profile through the effective use of earned media.

April 12, 2016

Webinar - Engaging Members; from Millennials to Boomers

Is your association doing a great job of engaging with every cohort from your Boomers to your Millennials? Or does it seem like it’s hard to attract millennial members and hard to get them engaged with the association? Perhaps you’ve been told that millennials only want to engage with their devices? The truth may surprise you.

Engaging Members; from Millennials to Boomers from Zzeem Inc on Vimeo.

March 18, 2016

Webinar - Does Your Association have an Irresistible MVP?

What are the 3 Keys to an irresistible MVP? Does your association have a clear, compelling member value proposition? Can all your staff and directors state it; confidently and consistently?

Building an Irresistible Member Value Proposition from Zzeem Inc on Vimeo.

February 19, 2016

Webinar - 2015 Benchmark Survey Results

Join Erin Roberts and Gerald Bramm as they reveal the results of the 2015 Benchmark Survey for Membership Organizations. Find out what you need to know to lead your organization in 2016 and talk to your peers about their plans.

2015 Benchmark Survey Results from Zzeem Inc on Vimeo.

December 15, 2015

Webinar - HPO™ Leadership Series

  • Tune in with Erin Roberts as she interviews Dennis Hampson, Executive Director of the Canadian Professional Disc Jockey Association Inc. and the Executive Director of the Canadian Entertainment Standards Council Inc.
  • In this webinar we’re talking about the associations’ successes in one of the 8 elements of the High Performance Membership Association.
  • This webinar interview is part of our High Performance Leaders Series.

Volunteer Management - Live Interview with Dennis Hampson from Zzeem Inc on Vimeo.

November 13, 2015

Webinar - HPO™ Leadership Series

  • Tune in with Erin Roberts as she interviews Cathy Campbell, President of the Canadian Association of Chemical Distributors.
  • In this webinar we’re talking about CACD’s success in one of the 8 elements of the High Performance Membership Association, the Member Value Proposition- specifically member engagement.
  • This webinar interview is part of our High Performance Leaders Series.

Interview with Cathy Campbell, President of the Canadian Association of Chemical Distributors from Zzeem Inc on Vimeo.

October 09, 2015

Webinar – Irresistible Value Proposition for Your Members?

Do you Want to Build an Irresistible Value Proposition for Your Members? This webinar explores the four stages involved in developing outstanding member services.

Irresistible Value Proposition for Your Members from Zzeem Inc on Vimeo.

August 25, 2015

Webinar – Preliminary 2015 Benchmark Survey Results

Join Erin Roberts (Zzeem) and Gerald Bramm (Bramm Research) for the preliminary results of the 2015 Benchmark Survey for Membership Organizations and the implications for Canadian associations. Jump ahead of the curve and be prepared for 2016 and beyond.

Preliminary 2015 Benchmark Survey Results from Zzeem Inc on Vimeo.

May 08, 2015 and June 05, 2015

Webinar (2-part series) – How to Inform Your Board in 5 Minutes or Less – Effective management reporting for smart people who hate numbers

This Zzeem webinar focuses on how to give your board members the information they need to make effective decisions in a format that is both easy to follow and relevant to them.

How to Inform Your Board in 5 Minutes or Less: Effective management reporting for smart people who hate numbers - Part I from Zzeem Inc on Vimeo.
How to Inform Your Board in 5 Minutes or Less: Effective management reporting for smart people who hate numbers - Part II from Zzeem Inc on Vimeo.

April 17, 2015

High Performance Round Table, co-presented with CSAE Trillium

Our panel of High Performance CEOs will share their experience and tips to reach the high performance level in all 8 elements of the association business. Learn from the top CEOs in our sector and find out how your association compares with the first tier. Engage in round table discussions with other association decision-makers, facilitated by our high performance panelists. Take away tips, templates and proceedings from this first annual event. Co-hosted with CSAE Trillium Chapter.

March 20, 2015

Webinar – HPO™ Leadership Series - Human Resource Management

Join Erin Roberts as she interviews Ed Barisa, CEO of the Ontario Real Estate Association. Ed will share his successes in a key element of the HPO™ - Human Resource Management. Find out Ed’s top three tips to take your organization to the HPO™ level in HR.

HPO™ Leadership Series - Human Resource Management from Zzeem Inc on Vimeo.

December 5, 2014

Webinar: The Attributes of High Performance for Associations

Is your organization an HPO™? In the second webinar of this 2 part series find out what the attributes of a High Performance Organization™ are, and what are the symptoms of organizations who are not yet at the HPO™ level. Does your organization have symptoms that need work. You’ll learn tips to take your association to the HPO™ level.

HPO™ Leadership Series - The Attributes of High Performance for Associations from Zzeem Inc on Vimeo.

November 7, 2014

Webinar: Introduction to the High Performance Membership Organization™

In the first webinar of this 2 part series, find out about the 8 elements of the HPO™ and how they contribute to the sustainability of your association. You’ll learn how you can use the HPO™ Assessment to evaluate your score.

HPO™ Leadership Series - Introduction to the HPO™ from Zzeem Inc on Vimeo.

September 5, 2014

Webinar: Revenue Generating Knowledge Products

Join Erin Roberts, partner at Zzeem as she interviews Gerald Bramm, principal at Bramm Research. Gerald will give you his top tips for designing member surveys and discuss how you can use surveys to produce revenue generating knowledge products. Are effective member surveys a feature of the High Performance Membership Organization™? Yes. Find out why.

HPO™ Leadership Series - Revenue Generating Knowledge Products from Zzeem Inc on Vimeo.

August 22, 2014

Webinar: HPO™ Leadership Series - Member Value Proposition

Join Erin Roberts as she interviews Joan Mackenzie Davies, Executive Director of the Ontario Association of Social Workers. Joan will share her successes in one of the elements of the HPO™ - the Member Value Proposition. Find out Joan’s top three tips to take your organization to the HPO™ level in Member Value.

HPO™ Leadership Series - Member Value Proposition from Zzeem Inc on Vimeo.

July 4, 2014

Webinar: The High Performance CEO - "What roles do Planning and Governance play in the High Performance Organization?"

Join Erin Roberts as she interviews Gary Bernard, CEO of the PGA of Canada. Gary will share his successes in two of the elements of the HPO™ - Planning and Governance. Find out Gary’s top three tips to take your organization to the HPO™ level in Planning and Governance.

HPO™ Leadership Series - Planning and Governance from Zzeem Inc on Vimeo or Youtube.

May 9, 2014

Webinar: Outsourcing for Associations: “How to Get What You Need at a Price you can Afford.”

Join Erin Roberts as she interviews Joy Nott, President, IE Canada; Perry Brooks, Past President, Sign Association of Canada; and Booki Yakobi, Data Protector, Essential Data Services on how to effectively outsource.

Outsourcing for Associations “How to Get What You Need at a Price you can Afford.” Webinar from Zzeem Inc on Vimeo.

April 4, 2014

Webinar: The High Performance CEO – "How to leverage your resources for maximum member impact."

Erin Roberts interviews Joy Nott, President, IE Canada.

The High Performance CEO - How to leverage your resources for maximum member impact from Zzeem Inc on Vimeo or Youtube.

March 13, 2014

Webinar: The High Performance CEO – "How to attract and retain members through effective government relations and issues management".

Erin Roberts interviews Jim Quick, President and CEO of Aerospace Industries Association of Canada

The High Performance CEO – Government Relations and Issues Management from Zzeem Inc on Vimeo or Youtube.