Membership Growth: Eight Proven Techniques to Attract and Retain Members
Membership Growth: Eight Proven Techniques to Attract and Retain Members Are your members and prospects wondering “What’s in it for me?”
2024 CSAE Membership Trends Report: Interview with Gerald Bramm of Bramm Research
In the dynamic world of associations, change is constant. From shifting demographics to emerging technologies, association leaders must adapt to survive in a post-COVID world. Join Erin Roberts, partner at Zzeem and veteran association executive, as she interviews Gerald Bramm, President of Bramm Research, on the most important insights revealed by CSAE’s 2024 Membership Trends…
How to Sell Your Member Value
Member value. Is it a challenge to “sell” your membership value to prospects? Are your current members engaged with your association or is it radio silence? Here are 3 Tips to sell your member value internally (to current members) and externally (to prospective members). #1 – To Sell Your Member Value, you need a Powerful Member Value Proposition Many…
What is a High Performance Membership Organization and how do we get there?
More than ever before, members are questioning the ROI on their membership fees.Membership organizations must be seen to deliver value commensurate with their fees and compare favourably to alternatives. A high performing membership organization (HPO) delivers a highly efficient “back stage” and a highly valuable “front stage”.Back stage efficiency drives down costs and improves service…
To Join or Not to Join – Why Is That a Question?
Written by Anne Mazile – Manager, Digital Marketing Why should young professionals join associations? Simply put, why not? As a young professional in today’s workforce, I always enjoy hearing about my colleagues’ experiences. Whether they’ve been in the workforce for 25 months or 25 years, hearing others talk about their past adventures is always fascinating.…
The Recipe for Member Value Proposition (MVP) Success
You know you’re offering great value to your members, but are your directors and staff clear on what that value is? Are they all on the same page, singing the same tune? Or do they get flustered when they are asked to explain your association’s value to a non-member?Your MVP is the bedrock of your…