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# Zzeem

Help for non profits and associations

## Sitemaps

- [XML Sitemap](https://www.zzeem.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [June 15th – Associations and the Future of Sponsorship](https://www.zzeem.com/june-15th-associations-and-the-future-of-sponsorship/) - June 15th 12:00pm ET
- [A CEO’s Guide to Succinct and Meaningful Reporting](https://www.zzeem.com/inform-your-board-in-five-minutes-or-less/) - The majority of your job is effective communication. Learn tips on how effective reporting to your board, will make it so they can assist with the big decisions.
- [Defining, Using, and Selling Your Member Value Proposition](https://www.zzeem.com/defining-using-selling-member-value-proposition/) - Clearly articulate your association’s Member Value Proposition and use it strategically to attract new members, strengthen loyalty, and demonstrate your value.
- [Member Engagement Starts with the MVP](https://www.zzeem.com/member-engagement-starts-with-the-mvp/) - I was speaking with a board director of one of my favourite clients yesterday and he was troubled by the lack of member engagement at his association. I asked him, “what is your member value proposition?” He responded that he knows they provide value but he’s not sure how to describe it. He told me that
- [How High Performing Organizations Build and Maintain a Sponsorship Advantage](https://www.zzeem.com/build-maintain-sponsorship-advantage/) - Discover the best practices for attracting and maintaining mutually beneficial sponsorship relationships as a not-for-profit organization.
- [Strategic Planning in the Midst of Uncertainty](https://www.zzeem.com/strategic-planning-in-the-midst-of-uncertainty/) - Do you have the tools to keep your association relevant and sustainable in an evolving environment? Create an aspirational yet realistic Strategic Plan
- [What's in Store for Associations in 2024?](https://www.zzeem.com/whats-in-store-for-associations-in-2024/) - With so many headwinds blowing against the association sector, it has become more important than ever for association executives to take the lead in future-proofing their organizations and preparing for uncertainties in 2024 and beyond. Every association needs to account for the potential risks that they face from the global economic and geopolitical landscape. Trade
- [What’s in Store for Associations in 2026?](https://www.zzeem.com/whats-in-store-for-associations-2026/) - Tune in for a clear assessment of the opportunities and threats facing Canadian associations in 2026! This focuses on the external aspects of SWOT analysis.
- [Jane Sees Dead People](https://www.zzeem.com/jane-sees-dead-people/) - A passion for forensics helps a dental hygienist bring the dead to life. What was once just bone fragments and teeth is now people. Avoid burnout, harness your passion
- [The Recipe for Member Value Proposition (MVP) Success](https://www.zzeem.com/whats-the-recipe-for-your-member-value-proposition-mvp-3-tips-for-your-success/) - You know you’re offering great value to your members, but are your directors and staff clear on what that value is? On the same page, singing the same tune?
- [What is a High Performance Membership Organization and how do we get there?](https://www.zzeem.com/what-is-a-high-performance-membership-organization-tm-and-how-do-we-get-there/) - More than ever, members are questioning the ROI on their membership fees. Membership organizations must be seen to deliver value and compare favourably to alternatives.
- [Volunteering Benefits: Boosting Health](https://www.zzeem.com/volunteering-benefits/) - Volunteering is much more than just giving your time—it offers profound personal benefits that improve your overall well-being and sense of purpose.
- [To Join or Not to Join – Why Is That a Question?](https://www.zzeem.com/to-join-or-not-to-join-why-is-that-a-question-insight-from-a-millennial/) - Connecting electronically is often cheaper than a traditional face-to-face conversation. Also, finding industry information has never been easier.
- [Board Governance: Separating Strategy from Operations](https://www.zzeem.com/board-governance-separating-strategy-from-operations/) - Optimize your board governance with expert insights on defining boundaries and focusing on strategic priorities—register now.
- [Strategies for Stretching Dollars – Part 1: Leveraging existing resources with managed services](https://www.zzeem.com/strategies-for-stretching-dollars-part-1-leveraging-existing-resources-with-managed-services/) - Managed services are a new breed of resource-leveraging strategy for organizations with $1 to 3 million in revenue and typically fewer than 10 employees. The chief executive works long hours for a modest salary and is the go-to person for everything from strategic planning to accounts payable to HR.These organizations are sufficiently well-established that their
- [Actionable Tips for Effective Meeting Management](https://www.zzeem.com/actionable-tips-for-effective-meeting-management/) - Tips for meeting management
- [Benchmarking – what is it and why bother? Are you sick of hearing the word already?](https://www.zzeem.com/benchmarking-what-is-it-and-why-bother-are-you-sick-of-hearing-the-word-already/) - Assess your association's performance and the value it delivers to members. Use benchmarking to set a level to track your association's performance over time.
- [Tips for Chairing a Meeting](https://www.zzeem.com/tips-for-chairing-a-meeting/) - The primary role of a chair is to Ensure the agenda is followed, the meeting stays on track, both sides of a discussion are aired, and decisions are reached.
- [Apr 20 - Member Engagement: Building connections and community.](https://www.zzeem.com/apr-20-member-engagement-building-connections-and-community/) - Tips and practices to get members engaged in your Association.
- [LinkedIn Privacy Settings](https://www.zzeem.com/linkedin-privacy-settings/) - By default, LinkedIn can use your image for promoting advertising on their site.
- [Hang in there](https://www.zzeem.com/hang-in-there/) - Hang in there. The Worst-Case Scenario is all in your head. Use these tools to stop Your Mind from Imagining the Worst-Case Scenario.
- [Board Governance That Works: From Floundering to Focused](https://www.zzeem.com/board-governance-that-works/) - Does your Board dive into operations when you need them to focus on governance and strategy? Here's what your directors must have to perform their role.
- [Membership Growth: Eight Proven Techniques to Attract and Retain Members ](https://www.zzeem.com/membership-growth-eight-proven-techniques-to-attract-and-retain-members-2/) - What does engagement mean to you? Commitment. As in life, Volunteer Engagement is critical to any association. Watch our video to learn 9 great tips.
- [The Art of Sponsorship: Planning, Pitching, and Partnership](https://www.zzeem.com/art-of-sponsorship-planning-pitching-partnership/) - Sponsorship basics. Identify and reach the decision-makers in a prospective sponsor, communicate your sponsor value proposition and build lasting partnerships.
- [Governance](https://www.zzeem.com/governance/) - Often board directors take on their leadership roles with little experience. It takes time for them to get up to speed. Governance provides the framework.
- [Now What? Reinventing an Association after a crisis](https://www.zzeem.com/reinventing-an-association-after-crisis/) - This association chose to redefine value, deepen mission, and transform how it serves members after crisis. A pivot became a platform for long-term relevance.
- [Mission and Vision: Why They Matter and How to Make Them Real](https://www.zzeem.com/mission-and-vision/) - Association leadership requires how to craft impactful mission and vision statements that guide strategic planning and decision-making in your association.
- [Outsourcing – Legal and contractual issues; What should you consider?](https://www.zzeem.com/outsourcing-legal-and-contractual-issues-what-should-you-consider/) - Outsourcing is a great way to engage highly specialized expertise rather than engaging full-time staff. Associations have a number of outsourcing opportunities.
- [2024 CSAE Membership Trends Report: Interview with Gerald Bramm of Bramm Research](https://www.zzeem.com/2024-csae-membership-trends-report-interview-with-gerald-bramm-of-bramm-research/) - In the dynamic world of associations, change is constant. From shifting demographics to emerging technologies, association leaders must adapt to survive.
- [Tracking the Member Journey](https://www.zzeem.com/tracking-the-member-journey/) - Think of your association as a business with leads and clients. A powerful CRM strategy allows you to track your member journey so communication is well-timed.
- [3 Tips to Keep Your Professional Education Program Fresh](https://www.zzeem.com/3-tips-to-keep-your-professional-education-program-fresh/) - Fed up with the same old again and again? Find out how small changes in your education events can dramatically boost member participation and satisfaction.
- [Locking in Loyalty: 7 Proven Tactics to Boost Member Renewals](https://www.zzeem.com/boosting-member-renewal-rates/) - Member Renewal Time? 7 proven techniques to increase your retention rate, speed up your cash flow, and sell your member value proposition
- [Association Risk Management: Icebergs Ahead](https://www.zzeem.com/association-risk-management-for-ceos/) - Risk Management involves building a financial contingency plan, what to track in your financials, and how to spot early signs of trouble.
- [AI and the Future of Associations: Key Insights with Gerald Bramm](https://www.zzeem.com/ai-future-of-associations/) - We will break down how associations are approaching generative AI, what leaders are most concerned about, and where opportunity and risk are already emerging.
- [5 Tips for More Effective Public Speaking.](https://www.zzeem.com/5-tips-for-more-effective-public-speaking/) - Are you a competent, confident and effective speaker? Do you deliver your message in a way that resonates, convinces and inspires confidence in your association?Public speaking is a fact of life for association leaders. Leaders must address member meetings, stakeholder groups, regulators and other decision-makers. Your speaking abilities have an impact on the credibility and
- [Membership Growth: 8 Proven Techniques to Attract/Retain Members](https://www.zzeem.com/membership-growth-eight-proven-techniques-to-attract-and-retain-members/) - Membership growth. Eight proven techniques to attract and retain members. Boost engagement, increase member loyalty, and drive success for your organization.
- [On Time and On Track: Proven Strategies for Effective Meetings](https://www.zzeem.com/proven-strategies-for-effective-meetings/) - Membership growth. Eight proven techniques to attract and retain members. Boost engagement, increase member loyalty, and drive success for your organization.
- [Member Engagement: Are Your Members Invested in Your Success?](https://www.zzeem.com/member-engagement-invested-in-success/) - Membership growth. Eight proven techniques to attract and retain members. Boost engagement, increase member loyalty, and drive success for your organization.
- [Crisis funding opportunities for not-for-profits](https://www.zzeem.com/crisis-funding-opportunities-for-not-for-profits/) - Crisis funding opportunities for not-for-profits from Canada's federal government to help organizations bridge this economic crisis.
- [Strategic Planning in the Midst of Uncertainty](https://www.zzeem.com/strategic-planning-in-the-midst-of-uncertainty-3/) - How do you plan for the future when you don’t know what the future looks like? In an uncertain environment, strategic planning forces you to imagine the ...
- [Strategic Planning in the Midst of Uncertainty](https://www.zzeem.com/strategic-planning-in-the-midst-of-uncertainty-2/) - How do you plan for the future when you don’t know what the future looks like? In an uncertain environment strategic planning forces you to imagine the future. Strategic Planning in the midst of Uncertainty Summary: This YouTube video discusses strategic planning for associations, particularly when facing uncertainty. It provides tips for creating and implementing
- [July 18 - Volunteer Recruitment and Engagement](https://www.zzeem.com/july-18-volunteer-recruitment-and-engagement/) - Thursday, July 18 12:00PM ET
- [Sponsorship – It’s a Partnership.](https://www.zzeem.com/sponsors-its-a-partnership-how-much-is-it-worth/) - How Much is it Worth? The answer is, “somewhere between zero and a lot”. If your industry or profession is an important market for a prospective partner and the potential upside of future sales is substantial, then a partnership with your association could be very valuable. There are only two reasons why a sponsor wants
- [Informing Your Board in 5 Minutes or Less: An ED's Guide](https://www.zzeem.com/informing-your-board-in-5-minutes-or-less-a-ceos-guide-to-succinct-and-meaningful-reporting/) - Informing Your Board in 5 Minutes or Less: An ED's Guide. In association leadership, Informing Your Board is a key part of your role. Learn where to focus.
- [Feb 16 - Member Dues Increases: What You Need To Know](https://www.zzeem.com/feb-16-member-dues-what-you-need-to-know/) - Member Dues Increases: What You Need To Know
- [June 25 - Insurance for Associations (with Jodi Nobel)](https://www.zzeem.com/june-25-insurance-for-associations-with-jodi-nobel/) - Insurance prices are up and exclusions have increased. Do you have the right protection? Find out what you need to know about your organization’s insurance .
- [Are You Doing a Daily Positive Focus?](https://www.zzeem.com/are-you-doing-a-daily-positive-focus/) - Doing a daily positive focus at the end of each business day allows me to focus on my positive accomplishments. It’s simple, liberating, and really helpful.
- [April 11 - 2024 CSAE Membership Trends Report: Interview with Bramm Research](https://www.zzeem.com/2024-csae-membership-trends-report-interview/) - What are current examples of membership trends? What trends are impacting Canadian membership associations?
- [Leadership](https://www.zzeem.com/now-is-the-time-for-leadership/) - Now is the time for Leadership, for without leadership, why should your members continue to be members? Develop your authenticity today.
- [Which Governance Model is Right for You?](https://www.zzeem.com/which-governance-model-is-right-for-you/) - Which Governance Model is Right for You? Not all models fit every organization. Here are three of the most common ones:
- [2024 Strategic Planning Masterclass](https://www.zzeem.com/2024-strategic-planning-masterclass/) - Strategic planning can be a game-changer for your association when done well. In this Strategic Planning Masterclass we will discuss how a strong plan aligns yo
- [November 12 - Strategic Planning Masterclass](https://www.zzeem.com/november-12-strategic-planning-masterclass/) - Tuesday, November 12th 12:00PM ET
- [October 15 - Member Renewal Campaigns](https://www.zzeem.com/october-15-member-renewal-campaigns/) - Tuesday, October 15th 12:00PM ET
- [September 19th: Which Governance Model is Right for You?](https://www.zzeem.com/september-19-which-governance-model-is-right-for-you/) - Thursday, September 19th 12:00PM ET
- [Finance for Associations Masterclass: Telling Your Story Through Numbers](https://www.zzeem.com/finance-for-associations-masterclass-telling-your-story-through-numbers/) - As the saying goes, "money makes the world go 'round." Ensuring your board can make informed financial decisions is essential for your association's success. Watch Zzeem's May webinar to learn how to how to equip them with the tools and knowledge to help your association thrive financially. Read on for a summary of the key
- [May 16 - Finance for Associations Masterclass: Telling Your Story Through Numbers](https://www.zzeem.com/may-16-finance-for-associations-masterclass-telling-your-story-through-numbers/) - Thursday, May 16 12:00PM ET
- [March 7 - The CEO and the Board: Building and Maintaining a Thriving Relationship](https://www.zzeem.com/march-7-the-ceo-and-the-board-building-and-maintaining-a-thriving-relationship/) - Thursday, March 7th 12:00PM ET
- [Member Engagement: The Key to Association Sustainability](https://www.zzeem.com/member-engagement-the-key-to-association-sustainability/) - Are you looking to enhance member engagement and build a strong community within your organization? Look no further! Zzeem's February webinar, entitled "Member Engagement: The Key to Association Sustainability?", was all about recruiting members, as well as bringing and keeping them in the fold as volunteers. Read on for a bird's eye view of what
- [Febuary 8 - Member Engagement: The Key to Association Sustainability](https://www.zzeem.com/febuary-8-member-engagement-the-key-to-association-sustainability/) - Thursday, February 8th 12:00PM ET
- [Take Your Meeting Facilitation to the Next Level](https://www.zzeem.com/take-your-meeting-facilitation-to-the-next-level/) - In the world of association governance, effective Meeting Facilitation requires the facilitator to be something of a paradox. Imagine them as both the conductor of a symphony orchestra and its head stagehand. Just as a conductor must skillfully manage the various sections of their orchestra and ensure harmony of interpretation, so too must a meeting
- [What Toronto Politicians Can Teach Us About Issues Management](https://www.zzeem.com/what-rob-ford-can-teach-us-about-issues-management/) - When it comes to getting your message heard, humility is no virtue. I’ve noticed that many membership organizations put a lot of hard work into their advocacy efforts but often their efforts are barely noticed by their stakeholders. If you’re hiding your light under a bushel you’re sabotaging the impact of your efforts. Instead take
- [January 11th - What’s in Store for Associations in 2024?](https://www.zzeem.com/january-11th-whats-in-store-for-associations-in-2024/) - Thursday, January 11th 12:00PM ET
- [December 6th - How to Effectively Facilitate Board and Committee Meetings](https://www.zzeem.com/december-6th-how-to-effectively-facilitate-board-and-committee-meetings/) - Wednesday, December 6th 12:00PM ET
- [November 17th - Creating and Utilizing Effective Policies](https://www.zzeem.com/november-17-creating-and-utilizing-effective-policies/) - November 17th 12:00pm ET
- [October 19th – Member Renewal Campaigns](https://www.zzeem.com/october-19th-member-renewal-campaigns/) - October 19th 12:00pm ET
- [September 12th – Board Governance Training - Drawing the Line Between Operations and Governance](https://www.zzeem.com/september-12th-board-governance-training-drawing-the-line-between-operations-and-governance/) - September 12th 12:00pm ET
- [August 30th – Financial Sustainability for Associations - 10 Simple Metrics](https://www.zzeem.com/july-5th-financial-sustainability-for-associations-10-simple-metrics/) - August 30th 12:00pm ET
- [KISS Your Board](https://www.zzeem.com/kiss-your-board/) - How to Inform your Board in Five Minutes or Less! You may have heard me say - High Performance Organizations have boards that make good decisions. Typically management provides information to assist with the decision-making process. Unfortunately, many boards receive too much information that’s poorly organized - derailing timely and effective governance practices. Complicated financial
- [The Power of 3: Clearly Defined Missions, Visions and Member Value Propositions](https://www.zzeem.com/the-power-of-3-clearly-defined-missions-visions-and-member-value-propositions/) - Vision, Mission, Member Value – Oh my! I always suspected these were a load of crap but over the years, I have gained a deep appreciation of the importance of having thoughtful mission and vision statements that align with clearly defined member value propositions. Frequently member organizations write mission and/or vision statements –that are vague
- [How fresh is your online presence?](https://www.zzeem.com/how-old-is-your-website/) - When was the last time your organization did a complete refresh of your website and your online communication? If it was more than three years ago, you’re looking dated and this is damaging to your value proposition. If you’re like most membership organizations, your website and your overall digital presence are far more visible than
- [Do You Know Your Association’s Member Value Proposition?  Guess what – it's not a list of services!](https://www.zzeem.com/do-you-know-your-associations-member-value-proposition-guess-what-it-is-not-your-list-of-services/) - A recent survey1 of Canadian membership associations showed that only one third of chief executives were confident that all of their directors could clearly articulate the association’s Member Value Proposition (MVP). From a strategic perspective this is a problem! If your leaders can’t state your MVP, how can they be effective ambassadors for membership? Be aware, your MVP is
- [Unknown Unknowns](https://www.zzeem.com/unknown-unknowns/) - When clients come to us when they are under stress. They are stressed because they are moving to a new management model, from volunteer management to professional management. They may be under stress as they have just been forced to layoff staff, which is tough on all concerned. They may be under stress because the
- [Not-for-profit is NOT a philosophy:  It is simply a tax construct.](https://www.zzeem.com/not-for-profit-is-not-a-philosophy-it-is-simply-a-tax-construct/) - Does your association board include directors who tell you that operations must be run on a break even basis because you are a “non-profit”? Nonsense! You will not lose your non-profit status nor will the Canada Revenue Agency (CRA) penalize you for having resources. A “not-for-profit”, or “non-profit” organization is a registered corporate entity that
- [Why Survey Your Members? Here are Three Good Reasons](https://www.zzeem.com/why-survey-your-members-here-are-three-good-reasons/) - Member surveys can be used to address a variety of objectives. In this blog I look at the benefits that can come from three types of surveys. When I talk to member-based organizations about survey research, it’s often a low priority item. After all, they argue “we have our fingers on the pulse of our
- [Frank Sinatra didn’t move pianos. He delegated the mundane.](https://www.zzeem.com/frank-sinatra-didnt-move-pianos/) - Understand the importance of delegating the more mundane aspects of your work to professionals
- [Performance Metrics for Associations – Are You Driving Blind?](https://www.zzeem.com/performance-metrics-for-associations-are-you-driving-blind/) - We’re way behind but we’re getting better. Our sector is way behind the for-profit world, but we’re getting better. We know from our annual survey of Canadian membership associations, that the vast majority of Canadian associations do not track and manage the basic metrics of their business. Until recently, even the concept of managing a
- [Seven Steps to Successful Sponsorships](https://www.zzeem.com/seven-steps-to-successful-sponsorships/) - Sponsorship provides powerful marketing and competitive opportunities for sponsors and can be a significant source of resources for associations. But it's a tough old world out there and your sponsors have many other ways to spend their business development budget. What does your association offer that is unique? Do you have a powerful SVP (sponsor value proposition)?
- [What Does Success Look Like? Do you know your metrics?](https://www.zzeem.com/what-does-success-look-like-do-you-know-your-metrics/) - Every successful High Performance Membership Organization™ CEO knows the importance of tracking metrics. At a minimum, associations must be tracking: Member attraction Member retention Member satisfaction Member engagement Metrics are critical to evaluating association sustainability. The data sets certain benchmarks and allows the association to track its progress. Well designed metrics demonstrate where an association has
- [How to Choose an Association Management Company](https://www.zzeem.com/how-to-choose-an-association-management-company/) - —6 Tips to save time and money Association management companies (“AMC”s) provide operational support for small membership organizations– typically with an all volunteer board, no office and no full-time staff. These firms manage the day-to-day operations of the organization on behalf of the board. When it’s done well, it’s a seamless service. Members call or
- [Jan 10 - What’s in Store for Associations in 2023?](https://www.zzeem.com/jan-10-whats-in-store-for-associations-in-2023/) - . Tuesday January 19th 12:00pm ET
- [Mar 23 - Building Successful Committees, What Does it Take?](https://www.zzeem.com/mar-23-building-successful-committees-what-does-it-take/) - February 16th 12:00pm ET
- [May 31 – Strategic Planning Master Class 2.0](https://www.zzeem.com/may-31-strategic-planning-master-class-2-0/) - May 31st 12:00pm ET
- [Leadership Support Program](https://www.zzeem.com/leadership-support-program/) - Zzeem helps organizations do more, in a better way, for the people that they serve. Leadership Support Program BUILDS CONFIDENCE Boards perform much more effectively when their leaders have the support resources to give them a high level of confidence in the execution of their role. SHORTENS THE LEARNING CURVE Often officers take
- [Get your head out of the fog](https://www.zzeem.com/get-your-head-above-the-fog/) - "What am I doing to move forward?" "Wait a minute, where am I going?" "Where am I anyway?" Get your head out of the fog
- [Don't Lose Heart - Try Again](https://www.zzeem.com/dont-lose-heart-try-again/) - Don't lose heart. You may not get it first time. Try it again. Experimentation is the key. Don’t Lose Heart – Try Again
- [Taking Your Board from “Meh” to Magnificent](https://www.zzeem.com/taking-your-board-from-meh-to-magnificent/) - Your board of directors sets the stage and leads the charge for your association’s success. A magnificent board means an awesome and sustainable association. A meh board leads to a meh association.
- [Cat Herding 101: 9 tips for effective meeting facilitation](https://www.zzeem.com/cat-herding-101-9-tips-for-effective-meeting-facilitation-2/) - Do you feel you’re losing control of a meeting? To get it back on track using effective meeting facilitation will herd the cats back into the corral.
- [How to Sell Your Member Value](https://www.zzeem.com/how-to-sell-your-member-value/) - 3 Tips to sell your member value internally and externally. Are your current members engaged with your association? Your MVP answers "What's in it for me?"
- [Do You Have a Crisis Management Plan?](https://www.zzeem.com/do-you-have-a-crisis-management-plan/) - Having a crisis management plan is true Leadership. A leader knows how to set the sails and how to communicate why the sails need to be set that way.
- [Start with the End in Mind](https://www.zzeem.com/start-with-the-end-in-mind/) - Start with the end in mind. Build the story of how it worked out. As you develop the story with more and more detail, it gets more and more real.
- [Masterful Membership Renewals: Tips to foolproof your process](https://www.zzeem.com/masterful-membership-renewals-tips-to-foolproof-your-process/) - Membership renewal tips to increase retention, improve cash flow and leave your team more time to focus on delivering member value.
- [Win with these 6 Powerful Tips for Sponsorship Success](https://www.zzeem.com/6-powerful-tips-for-sponsorship-success/) - Sponsorship can be a significant source of revenue for your association, but you have a lot of competition. To be successful, you need a great plan, a smart process and a powerful SVP (sponsor value proposition). Sponsors are interested in partnering with your membership organization for one of two reasons: Because aligning their brand with yours increases
- [Boost Attendance at Your Signature Event – 6 Proven Tips](https://www.zzeem.com/boost-attendance-at-your-signature-event-6-proven-tips/) - It can be a challenge to get attendees out to your signature event. They’re busy and they have many competing demands for their time and money. Here are 6 proven tips to boost attendance and excitement for your event. In our work with our clients we have used all of these and we can vouch
- [When Should the CEO Tell the Board, "No"?](https://www.zzeem.com/when-should-the-ceo-tell-the-board-no/) - The CEO reports to the board. Right? Yes. So if the board directs the CEO to do something, he/she should do it. Right? Not always. When should the CEO say No? When the CEO’s responsibility to the organization is in conflict with a directive from the board. How might this occur? When the board directs
- [Bylaws – Your Association’s Playbook for a Winning Team!](https://www.zzeem.com/bylaws-your-associations-playbook-for-a-winning-team/) - Many directors think bylaws are something the association is required to have but don’t see it as a vital tool for how they do business. It is considered complicated and full of legal language that no one really understands. Often no one looks at them and they gather dust. This is a CRITICAL mistake! Think
- [Have We Turned the Corner? 2016 Benchmark Survey Highlights](https://www.zzeem.com/have-we-turned-the-corner-2016-benchmark-survey-highlights/) - Zzeem conducted the fifth annual survey of Canadian membership organizations for 2016. The numbers tell an interesting story. Below is a short synopsis. NOTE: A more detailed summary is available here. In a nutshell, associations are not out of the woods yet, but we may have reached a plateau from which we can move upward.
- [Reducing Risk in Sponsor Relationships – Is your sponsor platform on solid ground?](https://www.zzeem.com/reducing-risk-in-sponsor-relationships-is-your-sponsor-platform-on-solid-ground/) - Associations need a well-executed delivery process to ensure a highly professional experience for their valued sponsors. Yes – a High Performance Organization™ understands the Seven Steps to Successful Sponsorship and the importance of Attracting and Retaining Sponsors. But it’s not just about the sale. Take a step back and consider your key tracking and communication
- [Even Associations Experience the “Seven Year Itch”](https://www.zzeem.com/even-associations-experience-the-seven-year-itch/) - The “Seven Year Itch” is more than just a romantic notion made famous by Hollywood, where partners take stock of their relationship and decide whether it's working or it’s time to find something new and “better”. This also happens to associations and their association management partners. After all, association management is like any other relationship.
- [Association Trends – What’s Happening in Europe?](https://www.zzeem.com/association-trends-whats-happening-in-europe/) - By Asif Ahmed, Manager at Zzeem Zzeem recently hosted an European-Canadian summit to exchange views on how associations and Association Management Companies (AMCs) operate across Canada and abroad. The 10-member delegation represented various Dutch associations and AMCs. There seemed to be a lot of similarities and differences between Europe and Canada not only in the
- [Failing Fast, Hard and Often - How to use strategic risk strategies to succeed](https://www.zzeem.com/failing-fast-hard-and-often-how-to-use-strategic-risk-strategies-to-succeed/) - Change is critical. It’s also risky. There are 4 inescapable facts to keep in mind. We cannot succeed without regular, meaningful change Some changes will fail Some changes will fail at first but become successful over time There will always be a vocal contingent of opposition There are some changes that are simply essential. You
- [How To Attract More Exhibitors To Your Trade Show](https://www.zzeem.com/how-to-attract-more-exhibitors-to-your-trade-show/) - In today’s trade show world, exhibitors are questioning the ROI (Return on Investment) of participating in trade shows. What’s the problem? Here’s what going on. Many trade shows are faltering and this taints the value of the successful trade shows It’s difficult for exhibitors to quantify the value of lead generation at a trade show
- [The Secrets to Tradeshow Success](https://www.zzeem.com/the-secrets-to-tradeshow-success/) - A tradeshow is a series of beginnings. Every moment—from the second the doors open until the very end —is a moment where your exhibitors could be making a positive impact on potential customers. If all goes well, these crucial contacts will launch mutually profitable relationships that will last for years. On the other hand, if
- [Attracting and Retaining Sponsors – Remember the Holy Trinity](https://www.zzeem.com/attracting-and-retaining-sponsors-remember-the-holy-trinity/) - Your ideal sponsor partnership is not about “selling” your event to a sponsor. It’s all about delivering value to each major stakeholder; the “holy trinity” is that crucial intersection between your association, your sponsors and your members. When you get it right, all three stakeholders are receiving value from the relationship. What’s in it
- [Are You a Good Host? Or do you leave members to figure it out on their own?](https://www.zzeem.com/are-you-a-good-host-or-do-you-leave-members-to-figure-it-out-on-their-own/) - Associations spend a lot of energy trying to attract members, engage volunteers and recruit directors and staff. But what do you do once you have captured them? Do you make them feel welcome and valued at events? Are you a good “host” or do you leave members to figure it out on their own? Onboarding is
- [Is Your Accountant Smoking Something?  Who says you will lose your NFP status with a reserve fund?](https://www.zzeem.com/is-your-accountant-smoking-something-who-says-you-will-lose-your-nfp-status-with-a-reserve-fund/) - If you are told your not-for-profit status is in jeopardy by having a surplus or an operating reserve of more than 3-6 months, it is time to find a new accountant! The Canada Revenue Agency has made no statement ever about the amount of operating reserves that is acceptable for not-for-profits. To determine the optimal reserve
- [Using Earned Media to Increase Your Association's Visibility](https://www.zzeem.com/using-earned-media-to-increase-your-associations-visibility/) - Successful earned media is public media exposure that results from your successful efforts to create content that (a) provides journalists with a story that is sufficiently intriguing to their audience to get published and (b) segues effectively to your association’s messaging and increases your visibility. How do you “earn” media exposure? It’s free but it’s
- [Does Your Association Need More Visibility? Here are 3 Tips.](https://www.zzeem.com/does-your-association-need-more-visibility-here-are-3-tips/) - Your association does great work? Does everybody know what you’ve accomplished? Or do you sometimes feel like nobody is listening? You’ve probably informed your members, but did they read your communications? Did it sink in? Your members are so busy struggling to keep up with their day-to-day tasks they have little time left to read
- [Millennial Engagement. Boomers need to let go.](https://www.zzeem.com/millennial-engagement-boomers-need-to-let-go/) - I recently worked with an association that had a board comprised primarily of “boomer” directors. Recognizing the importance to diversify the board, they actively recruited younger board members. Unfortunately, when push gave to shove, these newcomers were not given leadership opportunities and the board continued to function as it had before. In turn, the younger
- [Roll Out the Red Carpet...Celebrate your Volunteers!](https://www.zzeem.com/roll-out-the-red-carpet-celebrate-your-volunteers/) - April 12-18th is National Volunteer Week – the Oscars of the non-profit world – where organizations across Canada “recognize, celebrate and thank Canadian volunteers”[1]. There is no question that volunteers are the backbone of High Performance Member OrganizationsTM. They are a vital human resource and major contributor to its overall success by providing leadership and
- [We Can Fit! Bringing your HR Pieces Together](https://www.zzeem.com/we-can-fit-bringing-your-hr-pieces-together/) - Are you missing key HR talent? Don’t have the revenue to hire the team you need? Associations strive to represent their members and provide them with optimal member value and excellent service. In the initial stages, many associations achieve this with the help of one or two staff members. As the organization matures, the demand
- [Knowledge Products for Associations.  Do You Have the Power?   Flex Your Knowledge Muscles.](https://www.zzeem.com/knowledge-products-for-associations-do-you-have-the-power-flex-your-knowledge-muscles/) - Do you know that approximately three quarters of the Gross World Product is produced using human knowledge and creativity? “Knowledge is power” and successful membership organizations flex their knowledge muscles to boost their success and that of their members. Knowledge products are meaningful, highly focused information resources that impact outcomes. They disseminate information that helps
- [Corporate Culture can make you or break you](https://www.zzeem.com/corporate-culture-can-make-you-or-break-you/) - I just read a very interesting article written by an ex-Microsoft employee. In it he identifies seven points related to the Microsoft Culture which need focus. I implore you to read this, and think about the impact on your organization. You may find yourself rubbing your chin in thought. Say "Yes" instead of "No" and support someone's
- [Fear and Loathing – Many Association Leaders Are Missing the Point of Preparing a Budget](https://www.zzeem.com/fear-and-loathing-many-association-leaders-are-missing-the-point-of-preparing-a-budget/) - A lot of smart people hate numbers. They have a vision, they know what they need to do, but for them, preparing the annual budget is a tedious formality and a low value exercise. The annual budget exercise is the life blood of association sustainability. A good budget is creative, intelligent and practical. It’s the
- [When in doubt – hire it out! Get what you need at a price you can afford.](https://www.zzeem.com/when-in-doubt-hire-it-out-get-what-you-need-at-a-price-you-can-afford/) - Running a successful association is a lot like building or renovating a house – it requires different talents to do the best job. You have talents in certain areas, but you can’t take care of everything and affordably build a sustainable, beautiful home. Even Mike Holmes uses sub-contractors. Your association may do a better job,
- [Are you Wasting your Association’s Resources?](https://www.zzeem.com/are-you-wasting-your-associations-resources/) - One of the top three complaints I hear from association executives is a lack of resources. But is it true? Often what is needed is refocusing or restructuring. It is easy to get stuck in the weeds and lose sight of the big picture. Day to day tasks take priority and you and your team
- [Effective Stakeholder Management and Relations](https://www.zzeem.com/effective-stakeholder-management-and-relations/) - Professional organizations engage in stakeholder relations to achieve their strategic objectives. Stakeholders include members, corporate supporters, donors, government and the general public. Stakeholder relations involve sales and fundraising efforts, awareness, advocacy efforts and issues management. Successful relationship management is a key component of an organization’s member value proposition and requires an approach that builds trust
- [What is a High Performance Organization and How Do We Get There?](https://www.zzeem.com/what-is-a-high-performance-organization-and-how-do-we-get-there/) - < Use this link to view a 2-part webinar series on this topic: http://vimeo.com/111229759 and http://vimeo.com/113734754 > A membership organization is an organization, typically not-for-profit, that collects fees from its members in return for services, and whose primary purpose for existence is to serve its members. A membership organization is a business and must be operated as one
- [10 Flaws on Boards](https://www.zzeem.com/10-flaws-on-boards/) - These are provided by Paul Tellier - a corporate director and the former president and CEO of Canadian National. A few years ago he spoke to an audience of well-nourished diners at the Conference Board in Montreal and he delivered 10 zingers. These are 10 flaws that he has observed in corporate boards in Canada.
- [Financial Reserves- How much should an association have?](https://www.zzeem.com/financial-reserves-how-much-should-an-association-have/) - I had a great question today from one of my favourite clients. They are a membership organization of about 1,000 members. They are in the fortunate position of being well-endowed with cash and their finance committee is trying to decide how much to set aside in reserves. Here’s what the CEO told me. “The committee
- [Why do boards hold a vote to “accept the financial statements” at their AGM?](https://www.zzeem.com/why-do-boards-hold-a-vote-to-accept-the-financial-statements-at-their-agm/) - I was talking to one of my favourite clients the other day and he raised this question. It’s always puzzled me, too, but until he pointed it out I never thought to try and explain it. So I went back to my old friend, General Henry M. Robert. Roberts Rules dictates that the “auditor’s report”
- [Preparing for your AGM- a checklist](https://www.zzeem.com/preparing-for-your-agm-a-checklist/) - Fall is a busy season for membership organizations and many of our clients are preparing for their annual general meeting (“AGM”). The three key functions of the AGM are: To allow the board to meet its legal obligation to report to the membership annually To elect directors and officers To vote on any changes to
- [Get Rave Reviews by Hiring the Right Speaker](https://www.zzeem.com/get-rave-reviews-by-hiring-the-right-speaker/) - Summary: In this environment it’s often difficult for your members to find the time and the money to attend events. You need to make a compelling case for them to attend, and then wow them. The major drawing cards are your keynoters and session speakers. You need to ensure that your budget is being used
- [Quantifying the Value of Membership](https://www.zzeem.com/quantifying-the-value-of-membership/) - I was chatting with one of my favourite CEOs the other day and he asked me this question. “How do you quantify the value of membership? What fee should we be charging for membership?” Great question. If you’re running a trade, industry or professional organization how should you price your membership? What matters most? The
- [“Do national membership organizations conduct board business in both official languages?”](https://www.zzeem.com/do-national-membership-organizations-conduct-board-business-in-both-official-languages/) - I was asked a great question the other day by the CEO of a national membership organization. “Do most national organizations conduct their board meetings in English? Do they provide translation at all? Is there a requirement that national directors have to be bilingual? Is there a requirement that they have to be able to
- [Zzeem Partner presents at CSAE Trillium Conference](https://www.zzeem.com/zzeem-partner-presents-at-csae-trillium-conference/) - The Canadian Society of Association Executives (CSAE) Trillium Chapter is holding their Summer Summit in Collingwood, Ontario this year July12-13, 2012 If you’d like to find out how one organization successfully leveraged their resources, join Zzeem partner Erin Roberts at the Summit. Joy Nott, the President of I.E.Canada will join Erin and three other speakers
- [Conquer the Kryptonite Necklace – How can a CEO find time for strategic activity?](https://www.zzeem.com/conquer-the-kryptonite-necklace-how-can-a-ceo-find-time-for-strategic-activity/) - Are you a chief executive who is finding it hard to make time for strategic work because the day-to-day activity sucks all the oxygen out of your tent? My friend Larry is the CEO of an investment firm and he coined this term. He told me, “Every time I get out of the office to
- [2012 Benchmark Survey Highlights](https://www.zzeem.com/2012-benchmark-survey-highlights/) - Is it really the end of membership as we know it? Sarah Sladek’s book “The End of Membership As We Know It” has generated a lot of attention. And with good reason. The chief executives of membership organizations and their directors are concerned that the 2008-2009 downturn is not over. Although member numbers and revenues
- [Do You Know the Life-Time Value of Your Members?](https://www.zzeem.com/do-you-know-the-life-time-value-of-your-members/) - I am working with a membership organization and can’t figure out how they survive. Their membership fee is so low that it’s trivial and yet their service costs are high. At almost every touch point, significant human resources are expended to serve their members. How can they afford it? Every time you sell a new
- [Are Your Members Having Trouble Getting Funding Approval to Attend Your Events?](https://www.zzeem.com/are-your-members-having-trouble-getting-funding-approval-to-attend-your-events/) - Are your events suffering a drop in attendance because members can’t get funding approval to pay for the conference or the travel or both? In our discussions with membership organizations we’ve found that this has been an issue for several years. Even though membership numbers are recovering from their depths, conferences are still feeling the
- [Why Board Training?](https://www.zzeem.com/why-board-training/) - Just read an interesting article published by CompassPoint and the Meyer Foundation called "The Board Pardaox". The gist of the article is that lackluster board performance is a significant contributor to E.D. burnout. While the report identifies that a majority of ED's are satisfied with the performance of their boards, about 1/3rd are not. Now
- [Want a More Engaged Membership?](https://www.zzeem.com/want-a-more-engaged-membership/) - Want more engaged membership? Learn the five pillars of sustainability. #tobeysheadliners http://su.pr/1YWO3N
- [How Much Salary Information is Enough?](https://www.zzeem.com/how-much-salary-information-is-enough/) - The CEO of a national membership organization recently asked me a question about the disclosure of salary information. “What is common practice for disclosing staff salaries when budgeting? I want to maintain the confidentiality of staff but I assume we must share this information with at least some of the board members. Who normally sees
- [Why Are Some Conferences Successful While Others Struggle?](https://www.zzeem.com/why-are-some-conferences-successful-while-others-struggle/) - We recently had a question from one of our clients about conferences. A director of a national organization asked “Why do some conferences attract the same large crowd year after year when similar conferences struggle to attract attendance?" We have been managing conferences for our clients for years and we have had a chance to observe what
- [What happens when the Chair loses control of the meeting?](https://www.zzeem.com/what-happens-when-the-chair-loses-control-of-the-meeting/) - One of our clients recently asked this question: “At our last AGM one of our members took the floor and refused to relinquish it. He dominated the meeting for 30 minutes asking a series of questions and adding gratuitous commentary after each answer was provided by the board. How can we avoid this next year?”
- [Zzeem Partner Presents at National Conference for the Canadian Society of Association Executives](https://www.zzeem.com/zzeem-partner-presents-at-national-conference-for-the-canadian-society-of-association-executives/) - The Canadian Society of Association Executives (CSAE) is holding their National Conference & Showcase in Saskatoon this year from September 15 – 17, 2011. The Conference offers everything from Educational Seminars to Keynote Speakers and an excellent opportunity to network with your peers. If you are an executive or a director of a Canadian association you
- [2011 Benchmark Survey for Membership Organizations](https://www.zzeem.com/2011-benchmark-survey-for-membership-organizations/) - This annual survey of membership organizations was conducted in January of 2011. Membership organizations are not-for-profit entities who have dues-paying members and whose primary activity is providing services to those members. There is very little data available for the membership organization niche. The purpose of this survey is to help to fill that void. The

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