Sponsorship can be a significant source of revenue for your association, but you have a lot of competition. To be successful, you need a great plan, a smart process and a powerful SVP (sponsor value proposition). Sponsors are interested in partnering with your membership organization for one of two reasons: Because aligning their brand with yours increases…
Outsourcing is a great way to engage highly specialized expertise at a lower price than engaging a full-time staffer. Membership associations have a number of outsourcing opportunities. These fit into 3 broad categories: Full service or hybrid services from an association management company (AMC): The full-service model outsources everything. The board of directors engages the…
It can be a challenge to get attendees out to your signature event. They’re busy and they have many competing demands for their time and money. Here are 6 proven tips to boost attendance and excitement for your event. In our work with our clients we have used all of these and we can vouch…
How Much is it Worth? The answer is, “somewhere between zero and a lot”. If your industry or profession is an important market for a prospective partner and the potential upside of future sales is substantial, then a partnership with your association could be very valuable. There are only two reasons why a sponsor wants…
In today’s trade show world, exhibitors are questioning the ROI (Return on Investment) of participating in trade shows. What’s the problem? Here’s what’s going on. Many trade show hosts are focused more on generating revenue from their exhibitors through booth sales and sponsorships than on delivering value and returns to them. This, in turn, makes…
Associations need a well-executed delivery process to ensure a highly professional experience for their valued sponsors. Yes – a High Performance Organization™ understands the Seven Steps to Successful Sponsorship and the importance of Attracting and Retaining Sponsors. But it’s not just about the sale. Take a step back and consider your key tracking and communication…