Do 90% or more of your members renew before expiry? Is your member retention rate over 95%? If you’re not there yet, here are 7 membership renewal tips to increase your retention rate and speed up your renewal process. Why Does it Matter? Membership renewals can be fast and simple or they can take a…
Member value. Is it a challenge to “sell” your membership value to prospects? Are your current members engaged with your association or is it radio silence? Here are 3 Tips to sell your member value internally (to current members) and externally (to prospective members). #1 – To Sell Your Member Value, you need a Powerful Member Value Proposition Many…
Is your board of directors a dream team? Do you love heading into board meetings because you’re excited about what is going to be accomplished? Or are you frustrated that the meeting will fail to deliver the high-level and strategic decisions that your association needs? Your board of directors sets the stage and leads the…
Are you a competent, confident and effective speaker? Do you deliver your message in a way that resonates, convinces and inspires confidence in your association?Public speaking is a fact of life for association leaders. Leaders must address member meetings, stakeholder groups, regulators and other decision-makers. Your speaking abilities have an impact on the credibility and…
More than ever before, members are questioning the ROI on their membership fees.Membership organizations must be seen to deliver value commensurate with their fees and compare favourably to alternatives. A high performing membership organization (HPO) delivers a highly efficient “back stage” and a highly valuable “front stage”.Back stage efficiency drives down costs and improves service…
Outsourcing is a great way to engage highly specialized expertise at a lower price than engaging a full-time staffer. Membership associations have a number of outsourcing opportunities. These fit into 3 broad categories: Full service or hybrid services from an association management company (AMC): The full-service model outsources everything. The board of directors engages the…