Immediate Funds Updated April 16,2020 – to reflect the changes in the qualifying amounts related to the Canada Emergency Business Account program Capital preservation is a primary concern for any association leader at the moment. For this reason crisis funding opportunities for small business and not-for-profits have been made available by the federal government. For…
Now is the time for Leadership Now is the time for Leadership! At times of uncertainty, such as this, members turn to their associations for guidance and leadership. “What should we do?” “How should we do it?” As their association it is your duty to demonstrate leadership, for without leadership, why should your members continue…
Is your board of directors a dream team? Do you love heading into board meetings because you’re excited about what is going to be accomplished? Or are you frustrated that the meeting will fail to deliver the high-level and strategic decisions that your association needs? Your board of directors sets the stage and leads the…
Sponsorship can be a significant source of revenue for your association, but you have a lot of competition. To be successful, you need a great plan, a smart process and a powerful SVP (sponsor value proposition). Sponsors are interested in partnering with your membership organization for one of two reasons: Because aligning their brand with yours increases…
Are you a competent, confident and effective speaker? Do you deliver your message in a way that resonates, convinces and inspires confidence in your association?Public speaking is a fact of life for association leaders. Leaders must address member meetings, stakeholder groups, regulators and other decision-makers. Your speaking abilities have an impact on the credibility and…
Written by Anne Mazile – Manager, Digital Marketing Why should young professionals join associations? Simply put, why not? As a young professional in today’s workforce, I always enjoy hearing about my colleagues’ experiences. Whether they’ve been in the workforce for 25 months or 25 years, hearing others talk about their past adventures is always fascinating.…