Using Earned Media to Increase Your Association's Visibility

Association Management, Association Management Issues, Member Value Proposition

Successful earned media is public media exposure that results from your successful efforts to create content that (a) provides journalists with a story that is sufficiently intriguing to their audience to get published and (b) segues effectively to your association’s messaging and increases your visibility. How do you “earn” media exposure? It’s free but it’s…

Does Your Association Need More Visibility? Here are 3 Tips.

Association Management, Association Management Issues, Member Education, Member Engagement, Member Value Proposition

Your association does great work? Does everybody know what you’ve accomplished? Or do you sometimes feel like nobody is listening? You’ve probably informed your members, but did they read your communications? Did it sink in? Your members are so busy struggling to keep up with their day-to-day tasks they have little time left to read…