When the landscape shifted and a major source of revenue disappeared, many would have seen it as a crisis too big to overcome. But this association chose to redefine its value, deepen its mission, and transform how it serves its members.
This is the story of how a pivot became a platform for long-term relevance and resilience. Join Zzeem partner and association executive Erin Roberts and Canadian Society for Medical Laboratory Science CEO Christine Nielsen to hear how CSMLS is reinventing itself.