Building an association sponsorship program that actually sells comes down to three things: Know exactly who you’re pitching before you reach out. Price your offerings based on what they’re actually worth, rather than what they cost to deliver. Give one staff member accountability and ownership of the whole process. Get those right, and the search…
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Work is boring. Harness your passion. Jane, the forensic dentist. I met a fascinating woman at an event the other day, whom I will call Jane. Friendly, approachable. So, tell me about yourself. “I’m a dental hygienist.” Wow, what a coincidence, we have worked with the dental hygienist association, you guys are facing a lot of challenges, how…
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