Serving Canadian associations since 2001

Sponsorship Revenue

Work with Zzeem to Generate Revenue From Sponsorship

Sponsorship is a great source of non-dues revenue. Whether you’re starting a sponsorship program for the first time, or have a long history of sponsor partnerships, Zzeem has the knowledge and experience to create a unique package of strategies to suit your goals and achieve your revenue targets.

To give you an idea of our services, we’ve put together a list of the kind of Zzeem sponsorship tools we’ve created for other industry and professional associations. It’s just a guideline, because neither the intent nor the result of our services is ever the same twice. Every membership organization has a different set of needs. Come to us for a single service or a cost-effective package of complementary strategies. The choice is yours.

3d Infographic of Stacked Blocks with a Glowing Upward Arrow and Coins, Labeled Sponsorship Engine, Sponsor Partnerships, Revenue Targets, and Association Goals.

Sponsorship Roadmap and Action Plan

Following a comprehensive discovery exercise, Zzeem will deliver a Roadmap, aimed at increasing the value of your sponsor relationships. It includes these elements:
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Current Snapshot

A description of how to run your sponsorship program now

Certificate Document

Future Snapshot

A description of where you want to take this program in the next 2-3 years

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Roadmap

The resource and business processes that are needed to close the gap

Dual Gear Settings and Configuration Icon.

Action Plan

A list of actions that need to be accomplished to implement the Roadmap

Sponsorship Program Support System

Sponsorship Offering Proposal

This is a document that you can use to market your membership organization to sponsor candidates. This summary of your sponsorship offering includes details of the value of your offering, the cost to the sponsor and the terms of engagement.
Illustration of a Sponsorship Proposal Workflow with a Central Crystal Hub Connected to Steps: Sponsorship Levels, Terms of Engagement, Contact Template, and Sponsor Outreach.

Marketing Executing System

This is a structured, professional set of marketing and delivery procedures to attract and retain your sponsors. Zzeem has developed a strategic system that generates a chronological activity list for use by all team members involved in the sponsorship marketing process. This ensures that all staff can collaborate effectively, are motivated to deliver results and are accountable for their actions.

Infographic of a Marketing Executing System Showing Steps (sponsor Outreach, Follow-up, Production, Retention) Feeding a Central Diamond, Connected to Roles Like Lead, Campaign Manager, and Delivery Specialist.

Sponsorship Policies and Procedures

Zzeem will provide you with a Sponsorship Manual that includes a statement of the organizational policies governing your sponsorship offering, and the procedures that make up the sponsor partnership process. This will ensure adherence to existing organizational policies, the mission of the organization, consistency across the organizational spectrum and sufficient flexibility to provide for innovation and improvement.

This comprehensive manual also contains a structured, professional set of marketing and delivery procedures.

Open Sponsorship Manual Connected to Routes for Adherence, Consistency, and Improvement in a Futuristic Infographic.

Resources and Collateral

Zzeem provides resources and collateral to support your sponsorship process, including full production of delivery-ready materials. Our services cover copywriting and creative design, ensuring a consistent and professional brand image.

We offer a complete range of print, digital, and web production services, including:

  • Email templates and phone scripts for consistent outreach

  • PowerPoint presentations to showcase sponsorship value

  • Website redesigns and upgrades (design, development, hosting, or page improvements)


If you don’t see what you need, contact us to discuss how we can assist.

Sponsorship Manual Guiding a Production Hub with Links to Email Templates, Powerpoint Decks, and Website Upgrades.

Zzeem Methodology

Prior to your project, we will provide you with a fixed-price proposal that clearly specifies deliverables, roles and responsibilities, work plan and fees. If you wish to proceed with the project, we will provide a contract and non-disclosure agreement.

During the project, we use a multi-phase approach, with each segment building on the previous one. In each phase, following interviews with informants, we create a draft of the deliverables for review, revisions and sign-off by you. We then produce the final version of the deliverable and move to the next phase once you are completely happy with the outcome of the current one. This provides a risk-free assurance that your needs for the project will be met.

Here’s what people are saying:

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“Zzeem worked with us a true partner and it felt like they were an extension of the team. It was never “your members” it was “our members”. Our goal was to increase the value and range of out sponsorship and partner relationships. But first we needed a roadmap and strategy in terms of our resources and business processes to close the gap between current and future. In this regard Zzeem delivered on all fronts.”
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Cindy Gonsalves

Consulting Engineers of Ontario