Outsourcing is a great way to engage highly specialized expertise at a lower price than engaging a full-time staffer. Membership associations have a number of outsourcing opportunities. These fit into 3 broad categories: Full service or hybrid services from an association management company (AMC): The full-service model outsources everything. The board of directors engages the…
Written by Anne Mazile – Manager, Digital Marketing Why should young professionals join associations? Simply put, why not? As a young professional in today’s workforce, I always enjoy hearing about my colleagues’ experiences. Whether they’ve been in the workforce for 25 months or 25 years, hearing others talk about their past adventures is always fascinating.…
It can be a challenge to get attendees out to your signature event. They’re busy and they have many competing demands for their time and money. Here are 6 proven tips to boost attendance and excitement for your event. In our work with our clients we have used all of these and we can vouch…
You know you’re offering great value to your members, but are your directors and staff clear on what that value is? Are they all on the same page, singing the same tune? Or do they get flustered when they are asked to explain your association’s value to a non-member?Your MVP is the bedrock of your…
How Much is it Worth? The answer is, “somewhere between zero and a lot”. If your industry or profession is an important market for a prospective partner and the potential upside of future sales is substantial, then a partnership with your association could be very valuable. There are only two reasons why a sponsor wants…
A tradeshow is a series of beginnings. Every moment—from the second the doors open until the very end —is a moment where your exhibitors could be making a positive impact on potential customers. If all goes well, these crucial contacts will launch mutually profitable relationships that will last for years. On the other hand, if…