Attracting and Retaining Sponsors – Remember the Holy Trinity

Your ideal sponsor partnership is not about “selling” your event to a sponsor. It’s all about delivering value to each major stakeholder; the “holy trinity” is that crucial intersection between your association, your sponsors and your members. When you get it right, all three stakeholders are receiving value from the relationship.   What’s in it…

KISS Your Board

How to Inform your Board in Five Minutes or Less! You may have heard me say – High Performance Organizations have boards that make good decisions. Typically management provides information to assist with the decision-making process. Unfortunately, many boards receive too much information that’s poorly organized – derailing timely and effective governance practices. Complicated financial…

Knowledge Products for Associations. Do You Have the Power? Flex Your Knowledge Muscles.

Do you know that approximately three quarters of the Gross World Product is produced using human knowledge and creativity? “Knowledge is power” and successful membership organizations flex their knowledge muscles to boost their success and that of their members. Knowledge products are meaningful, highly focused information resources that impact outcomes. They disseminate information that helps…

When in doubt – hire it out! Get what you need at a price you can afford.

Running a successful association is a lot like building or renovating a house – it requires different talents to do the best job. You have talents in certain areas, but you can’t take care of everything and affordably build a sustainable, beautiful home. Even Mike Holmes uses sub-contractors. Your association may do a better job,…