Benchmarking has become a hot topic for associations. The 2008-2009 downturn prompted many associations to assess their performance and the value they deliver to members. Benchmarking is being used to set a base level for associations to track their own performance growth and as a tool to compare themselves to other associations. A benchmark is…
Professional organizations engage in stakeholder relations to achieve their strategic objectives. Stakeholders include members, corporate supporters, donors, government and the general public. Stakeholder relations involve sales and fundraising efforts, awareness, advocacy efforts and issues management. Successful relationship management is a key component of an organization’s member value proposition and requires an approach that builds trust…
< Use this link to view a 2-part webinar series on this topic: http://vimeo.com/111229759 and http://vimeo.com/113734754 > A membership organization is an organization, typically not-for-profit, that collects fees from its members in return for services, and whose primary purpose for existence is to serve its members. A membership organization is a business and must be operated as one…