Increase Member Recruitment to Generate Revenue
As a membership organization, you compete with other non-profit industry and
professional associations to attract members. It’s a challenging environment that
requires you to be responsive, inventive and quick to market. To achieve leadership,
you need to demonstrate clear, substantive and sustainable value to your subscribers.
Zzeem has worked with many organizations like yours to create the image, the programs,
the systems and the culture that drive member recruitment. From the initial discovery
exercise to the final action plan, we’ll work closely with you to expand your membership
Before advising you, we start by clarifying your existing challenges, as well as your
immediate and future goals. We then work with you to articulate the clear value proposition
you provide to your members.
By talking to your executive team and your staff we can help you establish the recruitment
methods that will be a good fit for your organization and aspirations.
We’ll help you discover what succeeds in your sector, what resources you’ll need to
put in place to implement your own member recruitment drive and what you’ll need to
do to get started.
You will use this concise description of your value proposition and pricing when marketing
the benefits of membership to new prospects. You can also use it on your website and in
Prior to your project, we will provide you with a fixed-price proposal that clearly
specifies deliverables, roles and responsibilities, work plan and fees. If you wish to
proceed with the project, we will provide a contract and non-disclosure agreement.
During the project, we use a multi-phase approach, with each segment building on the
previous one. In each phase, following interviews with informants, we create a draft
of the deliverables for review, revisions and sign-off by you. We then produce the final
version of the deliverable and move to the next phase once you are completely happy with
the outcome of the current one. This provides a risk-free assurance that your needs for
the project will be met.