Sponsorship Program Options

You can choose from a full menu of options in working with Zzeem to kick up your sponsorship program.

Whether you’re a seasoned marketer with a long history of sponsor partnerships or whether you’re starting a sponsorship program for the first time, Zzeem has a package for you.

In all cases, individual deliverables can be selected on a stand-alone basis or a more cost-effective package of deliverables can be customized to your needs.

Sponsorship Roadmap & Action Plan

The deliverable is a document that provides the following related to the management of your sponsorship program:
  • Current snapshot – This is a description of how you run your sponsorship program now
  • Future snapshot – This is a description of where you want to take this program in the next 2-3 years
  • Roadmap – This is a description of what is required in terms of resources and business processes to close the gap between current and future
  • Action plan – This is the list of action steps that need to be accomplished to implement the roadmap

Sponsorship Offering Document

The deliverable is a document that can be presented in whole, or in part, to sponsor candidates in all categories. This will be used directly for marketing to sponsors and can also be used indirectly as input for marketing collateral. The offering document includes two main categories:
  • corporate sponsorship opportunities, and
  • event sponsorship opportunities
For each category it includes the value to be offered to sponsors, the cost and the terms of engagement.

Marketing Execution System

The deliverable is a strategic, repeatable system, represented by a chronological activity list for the use of all team members involved in the sponsorship marketing process.

Sponsorship Policies

The deliverable is a statement of the organizational policies that govern both the sponsorship offering and the procedures that make up the sponsor partnership process. The policies will ensure adherence to existing organizational policies, the mission of the organization, consistency across the organizational spectrum and sufficient flexibility to provide for innovation and improvement.

Sponsorship Policies & Procedures Manual

This is a comprehensive manual that provides the policies described above and a structured and professional set of marketing and delivery procedures.

Methodology

Prior to the project, you will be provided with a fixed price proposal that clearly specifies the deliverables, roles & responsibilities, work plan and fees. If you wish to proceed with the project, a contract and non-disclosure agreement will be provided.

For the project itself, we use a multi-phase approach in which each phase builds on the previous one. In each phase, interviews with informants are followed by a draft of the deliverables for that phase. The draft is reviewed by you and sign-off or revision requests are provided. Zzeem then produces the final version of the deliverable and moves to the next phase. In all cases, you must be satisfied with the deliverables for the current phase before work commences on the next phase. This provides a risk-free assurance that your needs for the project will be met.

Value-Added Services

Resources & Collateral

Zzeem can provide further assistance by producing resources and collateral to support your sponsorship process. This includes full production of delivery-ready materials including copywriting and creative design. Print, digital or web production are all available. All resources and collateral are produced with a consistent look and feel that supports your organization with a highly professional image.
  • Email templates & phone scripts: You need these tools to execute your sponsorship process. Do you have time to prepare them? Templates and scripts ensure a consistent, professional image.
  • PowerPoint presentation: Delivery-ready PowerPoint file of the highlights of sponsorship offerings and value.
    • This is used for in-person meetings with your sponsors and can also be provided as a download from your organizations’ website.
  • Website upgrade: Full-service package from creative design through to hosting. If your website no longer reflects the organization you are or the one you aspire to be, we provide a complete redesign of your website.
  • Ecommerce & SEO: If you’re happy with your website but it lacks search engine optimization or ecommerce we provide these as a seamless add-on to your existing site.