Your association does great work? Does everybody know what you’ve accomplished? Or do you sometimes feel like nobody is listening? You’ve probably informed your members, but did they read your communications? Did it sink in? Your members are so busy struggling to keep up with their day-to-day tasks they have little time left to read…
Every successful High Performance Membership Organization™ CEO knows the importance of tracking metrics. At a minimum, associations must be tracking: Member attraction Member retention Member satisfaction Member engagement Metrics are critical to evaluating association sustainability. The data sets certain benchmarks and allows the association to track its progress. Well designed metrics demonstrate where an association has…
I recently worked with an association that had a board comprised primarily of “boomer” directors. Recognizing the importance to diversify the board, they actively recruited younger board members. Unfortunately, when push gave to shove, these newcomers were not given leadership opportunities and the board continued to function as it had before. In turn, the younger…
Does your association board include directors who tell you that operations must be run on a break even basis because you are a “non-profit”? Nonsense! You will not lose your non-profit status nor will the Canada Revenue Agency (CRA) penalize you for having resources. A “not-for-profit”, or “non-profit” organization is a registered corporate entity that…
A recent survey1 of Canadian membership associations showed that only one third of chief executives were confident that all of their directors could clearly articulate the association’s Member Value Proposition (MVP). From a strategic perspective this is a problem! If your leaders can’t state your MVP, how can they be effective ambassadors for membership? Be aware, your MVP is…