Your ideal sponsor partnership is not about “selling” your event to a sponsor. It’s all about delivering value to each major stakeholder; the “holy trinity” is that crucial intersection between your association, your sponsors and your members. When you get it right, all three stakeholders are receiving value from the relationship. What’s in it…
Associations spend a lot of energy trying to attract members, engage volunteers and recruit directors and staff. But what do you do once you have captured them? Do you make them feel welcome and valued at events? Are you a good “host” or do you leave members to figure it out on their own? Onboarding is…
When clients come to us when they are under stress. They are stressed because they are moving to a new management model, from volunteer management to professional management. They may be under stress as they have just been forced to layoff staff, which is tough on all concerned. They may be under stress because the…
The primary role of a chair is to: Ensure the agenda is followed and completed on time Ensure the meeting stays on track Ensure both sides of a discussion are aired Ensure the necessary decisions are reached Some tips for better-run meetings include: Ensure clarity; explain the overall purpose at the start of the meeting,…
If you are told your not-for-profit status is in jeopardy by having a surplus or an operating reserve of more than 3-6 months, it is time to find a new accountant! The Canada Revenue Agency has made no statement ever about the amount of operating reserves that is acceptable for not-for-profits. To determine the optimal reserve…
Successful earned media is public media exposure that results from your successful efforts to create content that (a) provides journalists with a story that is sufficiently intriguing to their audience to get published and (b) segues effectively to your association’s messaging and increases your visibility. How do you “earn” media exposure? It’s free but it’s…