Do you know that approximately three quarters of the Gross World Product is produced using human knowledge and creativity? “Knowledge is power” and successful membership organizations flex their knowledge muscles to boost their success and that of their members.
Knowledge products are meaningful, highly focused information resources that impact outcomes. They disseminate information that helps members, industry sectors and/or organization make effective decisions.
Knowledge products contribute notably to credibility and authority. For advocacy organizations, well-considered knowledge products can define them as being “the source” and encourage influencers to seek their expertise and opinions when making decisions.
Knowledge products can be a source of revenue and provide quantifiable member value by facilitating access to vital information – either exclusively or at discounted prices. Offering knowledge products to non-members can further enhance perceived value through higher pricing models and limited data access.
Knowledge products expand on information or data to make it relevant to the end-user. Examples of knowledge products can include:
- Comparative salary surveys
- Emerging trends surveys and analysis
- Issues identification and analysis or management reports
- Impact studies
- Industry sector profiling and scope analysis
- Instructional , step by step guidelines, templates, check lists, tips and tricks, how to videos
- White papers
- Workshops, webinars, targeted educational events
- Legislation and regulatory updates
Organizations that focus on providing quality knowledge products that are sought after by their members are more sustainable. Every membership organization has the in-house expertise to produce knowledge products. If you are not doing this now, consider it in your next planning cycle as a source of visibility, credibility, member value and revenue.