December 14, 2017
Increasing Exhibitor Sales at Your Tradeshow (Webinar)
Tradeshows can be an important source of revenue and visibility for membership associations. Whether you’re selling booth space or table-top space, you need to demonstrate the value of making the investment to your exhibitors. Your tradeshow is just one of many marketing opportunities for them. More than ever before, they need to see quantifiable ROI.
Increasing Exhibitor Sales at Your Tradeshow from Zzeem Inc on Vimeo.
November 15, 2017
Failing Fast, Hard and Often – Don’t make this a policy (Webinar)
You’ve heard that failure is the precursor to success. So more failure means more success, or does it? Associations are often afraid to take risks because failure can be very public and can reduce the credibility of the organization. But timidity doesn’t take us forward. Risk is necessary for forward movement. So how do we take risks and manage failure?
Failing Fast, Hard and Often – Don’t make this a policy from Zzeem Inc on Vimeo.
October 20, 2017
Performance Metrics, KPIs for Associations – If you don’t know them, you’re driving blind (Webinar)
One of the most powerful assets your association has, is data. You collect it every day, but do you mine it proactively for gems of critical information? Buried in your member data and activities is important predictive knowledge about the future of your membership and the sustainability of your association.
Performance Metrics, KPIs for Associations from Zzeem Inc on Vimeo.
September 20, 2017
Non-Member Pricing – What’s the right price? (Webinar)
It’s a constant dilemma. We want non-members to attend our events so we don’t want to make it too expensive for them. But if we charge them little more than our members, then what’s the point of buying membership?
Non-Member Pricing – What’s the right price? from Zzeem Inc on Vimeo.
August 23, 2017
Consumer Culture Invasion (Webinar)
The new reality of membership is that our members are consumers. We must focus both the mindset and service delivery model of the association to serve a transaction-oriented consumer mentality while retaining the feeling of belonging that supports member engagement and retention.
Pundits tell us the membership model is dead. They also tell us that young professionals prefer to sit in a closet and text each other rather than interact face-to-face. Poppycock.
While it’s true the world has changed, as it always does, membership organizations continue to thrive in Canada and around the world. The successful membership organizations combine the attributes of a welcoming club of peers with a business-focused consumer service delivery model and mindset.
This webinar addresses the challenge and opportunity of attracting and retaining members in a consumer oriented culture.
Consumer Culture Invasion from Zzeem Inc on Vimeo.
July 14, 2017
The Saga At Nottawasaga – Go the Distance with 2 Association Experts
Watch two association sector experts go toe-to-toe in a battle for the ages. Gain valuable and thought-provoking insights into topics that will challenge your perception of the association model. Controversial or taboo, no topic is off limits: ‘Can associations continue to be all things to all members?’, ‘Are sponsorship and affiliate programs a waste of time?’ – these questions and more will be debated by Erin Roberts, Partner at Zzeem and Bill Shepherd, Owner/Consultant of the Centre for Association Leadership Training (CALT) during this fast paced, heated debate. Take in this event and much more at the CSAE Trillium Summer Summit.
June 8, 2017
High Performance Round Table (co-hosted by Zzeem and CSAE Trillium)
Join moderator Erin Roberts and our panel of High Performance CEOs and board members as they share their experience and tips to reach the high performance level of the association business.
Learn from the top leaders in our sector and find out how your association compares with the first tier.
May 24, 2017
Maximizing Sponsorship: How to Leverage Partner Relationships (Webinar)
Sponsorship can be a significant source of resources for associations. But it’s a tough old world out there and your sponsors have many other ways to spend their business development budget. Do you have a truly compelling SVP (sponsor value proposition)?
Maximizing Sponsorship: How to Leverage Partner Relationships from Zzeem Inc on Vimeo.
April 5, 2017
2016 Benchmark Survey Results (Webinar)
Join Erin Roberts and Gerald Bramm as they reveal the results of the 2016 Benchmark Survey for Membership Organizations. Find out what you need to know to lead your organization in 2017 and talk to your peers about their plans.
2016 Benchmark Survey Results from Zzeem Inc on Vimeo.
March 22, 2017
What You Don’t Know, Can Hurt You: What’s the risk of not following your bylaws? (Webinar)
Are you aware that you have a legal obligation to be compliant with your bylaws?
How confident are you that your management team and all of your board of directors know your bylaws?
What you don’t know, can hurt you. Tune in to this webinar for some easy tips to reduce risk.
What You Don’t Know, Can Hurt You: What’s the risk of not following your bylaws? from Zzeem Inc on Vimeo.
February 24, 2017
When Should the CEO Tell the Board, “No?” (Webinar)
The CEO reports to the board. So when the board instructs the CEO to do something, it’s the CEO’s responsibility to do it. Right? Not necessarily.
Learn when and where it is the CEO’s responsibility to say “No” to the board, and how to avoid that conflict by laying ground rules in advance.
When Should the CEO Tell the Board, “No?” from Zzeem Inc on Vimeo.
January 24, 2017
HPO™ Leadership Series (Webinar Interview)
Tune in with Erin Roberts as she interviews Nancy Allan, Executive Director of the Independent Financial Brokers of Canada.
In this webinar we’re talking about the associations’ successes in one of the 8 elements of the High Performance Membership Association: Governance. Nancy and her board have made some key decisions to take their board forward.
This webinar interview is part of our High Performance Leaders Series.
HPO™ Leadership Series (Webinar Interview with Nancy Allan) from Zzeem Inc on Vimeo.
