Past Webinars and Workshops
October 16, 2019
How to Sell Your Association to Prospective (and Current!) Members
Your association’s MVP (member value proposition) is the starting point for your association’s very existence. If your prospective or current members don’t know what you have to offer, they will look for the support they need somewhere else! In this session, Erin Roberts will show you how to create a powerful and compelling MVP that effectively promotes your association.
How to Sell Your Association to Prospective (and Current!) Members from Zzeem Inc. on Vimeo.
August 29, 2019
Evolution of Leadership: Changing the board focus from operations to governance (Webinar)
When board members work cohesively, it can drive the association forward faster and better. But the board must focus on the right initiatives. In this session, Erin Roberts will give you ideas, tips and tools to take your board’s focus from operational tasks to governance.
Evolution of Leadership: Changing the board focus from operations to governance from Zzeem Inc. on Vimeo.
July 26, 2019
Attracting Exhibitors to Your Signature Event (Webinar)
Conference and tradeshows are an important marketing and revenue generation tool for many associations. They are a valuable source of visibility and can generate significant revenue. But the costs of exhibiting are also significant and will influence an exhibitor’s decision to participate in your signature event. Whether you’re selling large booth spaces or smaller table-tops, listen in as Erin Roberts gives you the tools you need to demonstrate the value of making the investment in your conference or tradeshow to your exhibitors.
Attracting Exhibitors to Your Signature Event from Zzeem Inc. on Vimeo.
June 5, 2019
CSAE Trillium PDX Workshop: Small Associations Achieving Big Results
Presented by Erin Roberts, this session will feature case studies of small associations that are achieving big results with a focus on marketing, member recruitment, and non-members dues.
May 15, 2019
Cat Herding 101: 5 tips for effective meeting facilitation (Webinar)
Do you sometimes feel you’re losing control of a meeting and don’t know how to keep it on track? It only takes one side conversation that takes a life of its own or one tenacious attendee to derail the focus of the entire group. Once you lose control, herding the cats can seem like an impossible task. If you ever have to chair or facilitate meetings, join Erin Roberts to get 5 tips to help you become a cat herding champion.
Cat Herding 101: 5 tips for effective meeting facilitation from Zzeem Inc. on Vimeo.
April 17, 2019
Taking Your Board from Meh to Magnificent (Webinar)
Are your board meetings running like a well-oiled machine? When board members work cohesively, it can drive the association forward faster and better. In this session, Erin Roberts will give you the tools you need to engage your board and build the association of your dreams.
Taking Your Board from Meh to Magnificent from Zzeem Inc on Vimeo.
March 5, 2019
Boost Your Sponsorship Revenue (Webinar)
Attracting and retaining sponsors is not an easy task. Why should a sponsor invest in your organization? More than ever before, sponsors want to see a quantifiable return on investment (ROI). A compelling sponsor value proposition is just one of the many ways you can secure their sponsorship dollars year after year.
Boost Your Sponsorship Revenue from Zzeem Inc on Vimeo.
February 1, 2019
Are You a Nervous Nellie? 5 tips for effective public speaking. (Webinar)
Public speaking can cause chills, sweating and/or temporary speech impediments. You could be asked to present in front of a group at any time and, when you do, you want to be confident and composed. One presentation could make or break your organization.
Are You a Nervous Nellie? 5 tips for effective public speaking from Zzeem Inc on Vimeo.
November 9, 2018
Effective Outsourcing for Membership Associations. Do what you do best and keep costs down. (Webinar)
Effective Outsourcing for Membership Associations from Zzeem Inc on Vimeo.
Erin Roberts shared tips on outsourcing everything from event management to member renewal packages. Get the best value from suppliers and leverage your in-house resources to take your association to the next level.
October 3, 2018
Dealing with Difficult Board Members (Webinar)
Is there a director on your board that’s a challenge to work with?
Dealing with Difficult Board Members from Zzeem Inc on Vimeo.
August 24, 2018
What’s the Secret to Attracting Young Members?: Panel Discussion with Millennials (Webinar)
There’s a lot of talk about what millennials think; mostly heard from the perspective of boomers. In this panel discussion you’ll hear from them directly.
What’s the Secret to Attracting Young Members?: Panel Discussion with Millennials from Zzeem Inc on Vimeo.
May 2, 2018
Keeping it Fresh. How to Ensure Repeat Attendees and Exhibitors at Your Tradeshow or Conference (Webinar)
Are you serving the same meal year after year? Even if it’s the best meal in the world human beings get bored with sameness and crave variety. In the webinar, you’ll learn how to take calculated risks and keep your attendees coming back.
Keeping it Fresh. How to Ensure Repeat Attendees and Exhibitors at Your Tradeshow or Conference from Zzeem Inc on Vimeo.
April 11, 2018
Building a Powerful Member Value Proposition (Webinar)
Do your staff and directors know what they’re selling? Your association’s MVP (member value proposition) is ground zero for your association’s relevance and its very existence. Learn how to create and articulate a powerful and compelling (and true) MVP, and train your team how to use it.
March 8, 2018
Attracting & Retaining Sponsors: Trade Shows & Conferences (Webinar)
Attracting & Retaining Sponsors: Trade Shows & Conferences from Zzeem Inc on Vimeo.
February 16, 2018
The Secrets to Tradeshow Success (Webinar)
A tradeshow is a series of beginnings. Every moment—from the second the doors open until the very end —is a moment where your exhibitors could be meeting potential customers. If all goes well, these crucial contacts will launch a mutually profitable relationship that will last for years. On the other hand, if the impression your exhibitors create is not so positive, they’ve missed the opportunity and may not come back.
January 31, 2018
How To Manage Tradeshow Rules & Regulations to Your Advantage (Webinar)
Do you know that every tradeshow has a set of rules and regulations that the exhibitors need to abide by? Rules concerning display specifications, exhibitor etiquette, move-in and move-out procedures, there’s a lot you need to know.
In this webinar, Erik Naar and Asif Ahmed will explain the complex rules and regulations that govern tradeshows and how to navigate them to your advantage.
How To Manage Tradeshow Rules & Regulations to Your Advantage from Zzeem Inc on Vimeo.
December 14, 2017
Increasing Exhibitor Sales at Your Tradeshow (Webinar)
Tradeshows can be an important source of revenue and visibility for membership associations. Whether you’re selling booth space or table-top space, you need to demonstrate the value of making the investment to your exhibitors. Your tradeshow is just one of many marketing opportunities for them. More than ever before, they need to see quantifiable ROI.
Increasing Exhibitor Sales at Your Tradeshow from Zzeem Inc on Vimeo.
November 15, 2017
Failing Fast, Hard and Often – Don’t make this a policy (Webinar)
You’ve heard that failure is the precursor to success. So more failure means more success, or does it? Associations are often afraid to take risks because failure can be very public and can reduce the credibility of the organization. But timidity doesn’t take us forward. Risk is necessary for forward movement. So how do we take risks and manage failure?
Failing Fast, Hard and Often – Don’t make this a policy from Zzeem Inc on Vimeo.
October 20, 2017
Performance Metrics, KPIs for Associations – If you don’t know them, you’re driving blind (Webinar)
One of the most powerful assets your association has, is data. You collect it every day, but do you mine it proactively for gems of critical information? Buried in your member data and activities is important predictive knowledge about the future of your membership and the sustainability of your association.
Performance Metrics, KPIs for Associations from Zzeem Inc on Vimeo.
September 20, 2017
Non-Member Pricing – What’s the right price? (Webinar)
It’s a constant dilemma. We want non-members to attend our events so we don’t want to make it too expensive for them. But if we charge them little more than our members, then what’s the point of buying membership?
Non-Member Pricing – What’s the right price? from Zzeem Inc on Vimeo.
August 23, 2017
Consumer Culture Invasion (Webinar)
The new reality of membership is that our members are consumers. We must focus both the mindset and service delivery model of the association to serve a transaction-oriented consumer mentality while retaining the feeling of belonging that supports member engagement and retention.
Pundits tell us the membership model is dead. They also tell us that young professionals prefer to sit in a closet and text each other rather than interact face-to-face. Poppycock.
While it’s true the world has changed, as it always does, membership organizations continue to thrive in Canada and around the world. The successful membership organizations combine the attributes of a welcoming club of peers with a business-focused consumer service delivery model and mindset.
This webinar addresses the challenge and opportunity of attracting and retaining members in a consumer oriented culture.
Consumer Culture Invasion from Zzeem Inc on Vimeo.
July 14, 2017
The Saga At Nottawasaga – Go the Distance with 2 Association Experts
Watch two association sector experts go toe-to-toe in a battle for the ages. Gain valuable and thought-provoking insights into topics that will challenge your perception of the association model. Controversial or taboo, no topic is off limits: ‘Can associations continue to be all things to all members?’, ‘Are sponsorship and affiliate programs a waste of time?’ – these questions and more will be debated by Erin Roberts, Partner at Zzeem and Bill Shepherd, Owner/Consultant of the Centre for Association Leadership Training (CALT) during this fast paced, heated debate. Take in this event and much more at the CSAE Trillium Summer Summit.
June 8, 2017
High Performance Round Table (co-hosted by Zzeem and CSAE Trillium)
Join moderator Erin Roberts and our panel of High Performance CEOs and board members as they share their experience and tips to reach the high performance level of the association business.
Learn from the top leaders in our sector and find out how your association compares with the first tier.
May 24, 2017
Maximizing Sponsorship: How to Leverage Partner Relationships (Webinar)
Sponsorship can be a significant source of resources for associations. But it’s a tough old world out there and your sponsors have many other ways to spend their business development budget. Do you have a truly compelling SVP (sponsor value proposition)?
Maximizing Sponsorship: How to Leverage Partner Relationships from Zzeem Inc on Vimeo.
April 5, 2017
2016 Benchmark Survey Results (Webinar)
Join Erin Roberts and Gerald Bramm as they reveal the results of the 2016 Benchmark Survey for Membership Organizations. Find out what you need to know to lead your organization in 2017 and talk to your peers about their plans.
2016 Benchmark Survey Results from Zzeem Inc on Vimeo.
March 22, 2017
What You Don’t Know, Can Hurt You: What’s the risk of not following your bylaws? (Webinar)
Are you aware that you have a legal obligation to be compliant with your bylaws?
How confident are you that your management team and all of your board of directors know your bylaws?
What you don’t know, can hurt you. Tune in to this webinar for some easy tips to reduce risk.
What You Don’t Know, Can Hurt You: What’s the risk of not following your bylaws? from Zzeem Inc on Vimeo.
February 24, 2017
When Should the CEO Tell the Board, “No?” (Webinar)
The CEO reports to the board. So when the board instructs the CEO to do something, it’s the CEO’s responsibility to do it. Right? Not necessarily.
Learn when and where it is the CEO’s responsibility to say “No” to the board, and how to avoid that conflict by laying ground rules in advance.
When Should the CEO Tell the Board, “No?” from Zzeem Inc on Vimeo.
January 24, 2017
HPO™ Leadership Series (Webinar Interview)
Tune in with Erin Roberts as she interviews Nancy Allan, Executive Director of the Independent Financial Brokers of Canada.
In this webinar we’re talking about the associations’ successes in one of the 8 elements of the High Performance Membership Association: Governance. Nancy and her board have made some key decisions to take their board forward.
This webinar interview is part of our High Performance Leaders Series.
HPO™ Leadership Series (Webinar Interview with Nancy Allan) from Zzeem Inc on Vimeo.
December 9, 2016
The Evolution of Leadership: Changing the board focus from operations to governance (Webinar Panel)
In this panel interview we’ll walk you through the evolution of the board of the Sign Association of Canada. In the past 5 years, three Presidents have contributed to the evolution of SAC’s governance structure, and the next President takes over in June. Starting from a heavily operations-oriented focus the board has evolved dramatically.
Hear from SAC’s past, current and future Presidents about how SAC’s board got out of operations and onto strategy; where it is today and where it is going.
The Evolution of Leadership: Changing the board focus from operations to governance (Webinar Panel) from Zzeem Inc on Vimeo.
November 25, 2016
Attracting and Retaining Members: A Case Study in Member Value (Webinar Interview with Rick Firth)
The 2016 Benchmark Survey for Membership Organizations revealed 16 elements for success. Here are 3 of them:
- Have a member marketing plan
- Have a budget for member recruitment
- Ensure all staff and directors know your member value proposition and can articulate it
Interestingly, the majority of the survey respondents do not have all 3 elements. Rick Firth has taken his association a great distance by using association-leading tactics and by refusing to say “we can’t”.
Attracting and Retaining Members: A Case Study in Member Value (Webinar Interview with Rick Firth) from Zzeem Inc on Vimeo.
October 12, 2016
Lessons Learned from HPO Leaders: Top Tips for Association Success from 5 High Performing CEOs
In this webinar we’ll share some take-aways from the “High Performance Organization Panel and Round Table” co-hosted by Zzeem and CSAE Trillium on September 27. Find out the highlights that these CEOs shared with our audience. We’ll give you some of their tips in four critical areas.
- Member Value Proposition and Member Engagement: How do you articulate your member value to keep the members you have and attract new ones? How do you ensure visibility and engagement so prospective members know you exist and existing members get involved?
Rick Firth and Joan Rataic-Lang have two very different, but highly successful approaches. - Volunteer Engagement: Why do some boards have a line-up of willing and engaged volunteers and directors and others struggle to fill roles?
Skip MacLean has created a stellar line-up of active volunteers. - Governance and Leadership Support: What are the components of a high performance training program for your directors?
Bill Shepherd, CAE and his team have built an award-winning program with remarkable results. - Running a Successful Virtual Team: How do you run an association with no bricks and mortar and with no employees?
Carol Ann Burrell, CAE has been doing this successfully for many years.
Lessons Learned from HPO Leaders: Top Tips for Association Success from 5 High Performing CEOs from Zzeem Inc on Vimeo.
June 22, 2016
Your Organization Does Great Work. Who Cares? (Workshop)
Your organization does an excellent job but how many people – even your members – know what you do? How well does your organization communicate your value in a way that resonates with members and stakeholders? This is particularly challenging when government relations and/or advocacy are an important element of your value proposition. In this interactive workshop you’ll learn practical tips to increase your organization’s visibility, credibility and influence with your members, your prospective members and your stakeholders. We’ll focus on the 3 Keys to Clout:
- Leverage
- Communications
- Cult
May 17, 2016
Does Your Association Need More Visibility? Using earned media to increase your profile (Webinar Interview with Warren Weeks)
Does your association have a high profile, high visibility and high credibility? Or do only your members know who you are? Learn how to increase your visibility and profile through the effective use of earned media.
April 12, 2016
Webinar – Engaging Members; from Millennials to Boomers
Is your association doing a great job of engaging with every cohort from your Boomers to your Millennials? Or does it seem like it’s hard to attract millennial members and hard to get them engaged with the association? Perhaps you’ve been told that millennials only want to engage with their devices? The truth may surprise you.
Engaging Members; from Millennials to Boomers from Zzeem Inc on Vimeo.
March 18, 2016
Webinar – Does Your Association have an Irresistible MVP?
What are the 3 Keys to an irresistible MVP? Does your association have a clear, compelling member value proposition? Can all your staff and directors state it; confidently and consistently?
Building an Irresistible Member Value Proposition from Zzeem Inc on Vimeo.
February 19, 2016
Webinar – 2015 Benchmark Survey Results
Join Erin Roberts and Gerald Bramm as they reveal the results of the 2015 Benchmark Survey for Membership Organizations. Find out what you need to know to lead your organization in 2016 and talk to your peers about their plans.
2015 Benchmark Survey Results from Zzeem Inc on Vimeo.
December 15, 2015
Webinar – HPO™ Leadership Series
- Tune in with Erin Roberts as she interviews Dennis Hampson, Executive Director of the Canadian Professional Disc Jockey Association Inc. and the Executive Director of the Canadian Entertainment Standards Council Inc.
- In this webinar we’re talking about the associations’ successes in one of the 8 elements of the High Performance Membership Association.
- This webinar interview is part of our High Performance Leaders Series.
Volunteer Management – Live Interview with Dennis Hampson from Zzeem Inc on Vimeo.
November 13, 2015
Webinar – HPO™ Leadership Series
- Tune in with Erin Roberts as she interviews Cathy Campbell, President of the Canadian Association of Chemical Distributors.
- In this webinar we’re talking about CACD’s success in one of the 8 elements of the High Performance Membership Association, the Member Value Proposition- specifically member engagement.
- This webinar interview is part of our High Performance Leaders Series.
Interview with Cathy Campbell, President of the Canadian Association of Chemical Distributors from Zzeem Inc on Vimeo.
October 09, 2015
Webinar – Irresistible Value Proposition for Your Members?
Do you Want to Build an Irresistible Value Proposition for Your Members? This webinar explores the four stages involved in developing outstanding member services.
Irresistible Value Proposition for Your Members from Zzeem Inc on Vimeo.
August 25, 2015
Webinar – Preliminary 2015 Benchmark Survey Results
Join Erin Roberts (Zzeem) and Gerald Bramm (Bramm Research) for the preliminary results of the 2015 Benchmark Survey for Membership Organizations and the implications for Canadian associations. Jump ahead of the curve and be prepared for 2016 and beyond.
Preliminary 2015 Benchmark Survey Results from Zzeem Inc on Vimeo.
May 08, 2015 and June 05, 2015
Webinar (2-part series) – How to Inform Your Board in 5 Minutes or Less – Effective management reporting for smart people who hate numbers
This Zzeem webinar focuses on how to give your board members the information they need to make effective decisions in a format that is both easy to follow and relevant to them.
How to Inform Your Board in 5 Minutes or Less: Effective management reporting for smart people who hate numbers – Part I from Zzeem Inc on Vimeo.
How to Inform Your Board in 5 Minutes or Less: Effective management reporting for smart people who hate numbers – Part II from Zzeem Inc on Vimeo.
April 17, 2015
High Performance Round Table, co-presented with CSAE Trillium
Our panel of High Performance CEOs will share their experience and tips to reach the high performance level in all 8 elements of the association business. Learn from the top CEOs in our sector and find out how your association compares with the first tier. Engage in round table discussions with other association decision-makers, facilitated by our high performance panelists. Take away tips, templates and proceedings from this first annual event. Co-hosted with CSAE Trillium Chapter.
March 20, 2015
Webinar – HPO™ Leadership Series – Human Resource Management
Join Erin Roberts as she interviews Ed Barisa, CEO of the Ontario Real Estate Association. Ed will share his successes in a key element of the HPO™ – Human Resource Management. Find out Ed’s top three tips to take your organization to the HPO™ level in HR.
HPO™ Leadership Series – Human Resource Management from Zzeem Inc on Vimeo.
December 5, 2014
Webinar: The Attributes of High Performance for Associations
Is your organization an HPO™? In the second webinar of this 2 part series find out what the attributes of a High Performance Organization™ are, and what are the symptoms of organizations who are not yet at the HPO™ level. Does your organization have symptoms that need work. You’ll learn tips to take your association to the HPO™ level.
HPO™ Leadership Series – The Attributes of High Performance for Associations from Zzeem Inc on Vimeo.
November 7, 2014
Webinar: Introduction to the High Performance Membership Organization™
In the first webinar of this 2 part series, find out about the 8 elements of the HPO™ and how they contribute to the sustainability of your association. You’ll learn how you can use the HPO™ Assessment to evaluate your score.
HPO™ Leadership Series – Introduction to the HPO™ from Zzeem Inc on Vimeo.
September 5, 2014
Webinar: Revenue Generating Knowledge Products
Join Erin Roberts, partner at Zzeem as she interviews Gerald Bramm, principal at Bramm Research. Gerald will give you his top tips for designing member surveys and discuss how you can use surveys to produce revenue generating knowledge products. Are effective member surveys a feature of the High Performance Membership Organization™? Yes. Find out why.
HPO™ Leadership Series – Revenue Generating Knowledge Products from Zzeem Inc on Vimeo.
August 22, 2014
Webinar: HPO™ Leadership Series – Member Value Proposition
Join Erin Roberts as she interviews Joan Mackenzie Davies, Executive Director of the Ontario Association of Social Workers. Joan will share her successes in one of the elements of the HPO™ – the Member Value Proposition. Find out Joan’s top three tips to take your organization to the HPO™ level in Member Value.
HPO™ Leadership Series – Member Value Proposition from Zzeem Inc on Vimeo.
July 4, 2014
Webinar: The High Performance CEO – “What roles do Planning and Governance play in the High Performance Organization?”
Join Erin Roberts as she interviews Gary Bernard, CEO of the PGA of Canada. Gary will share his successes in two of the elements of the HPO™ – Planning and Governance. Find out Gary’s top three tips to take your organization to the HPO™ level in Planning and Governance.
HPO™ Leadership Series – Planning and Governance from Zzeem Inc on Vimeo or Youtube.
May 9, 2014
Webinar: Outsourcing for Associations: “How to Get What You Need at a Price you can Afford.”
Join Erin Roberts as she interviews Joy Nott, President, IE Canada; Perry Brooks, Past President, Sign Association of Canada; and Booki Yakobi, Data Protector, Essential Data Services on how to effectively outsource.
Outsourcing for Associations “How to Get What You Need at a Price you can Afford.” Webinar from Zzeem Inc on Vimeo.
April 4, 2014
Webinar: The High Performance CEO – “How to leverage your resources for maximum member impact.”
Erin Roberts interviews Joy Nott, President, IE Canada.
The High Performance CEO – How to leverage your resources for maximum member impact from Zzeem Inc on Vimeo or Youtube.
March 13, 2014
Webinar: The High Performance CEO – “How to attract and retain members through effective government relations and issues management”.
Erin Roberts interviews Jim Quick, President and CEO of Aerospace Industries Association of Canada
The High Performance CEO – Government Relations and Issues Management from Zzeem Inc on Vimeo or Youtube.