Work with Zzeem to Generate Revenue From Sponsorship
Whether you’re starting a sponsorship program for the first time, or have a long
history of sponsor partnerships, Zzeem has the knowledge and experience to create
a unique package of strategies to suit your goals and achieve your revenue targets.
To give you an idea of our services, we’ve put together a list of the kind of Zzeem
sponsorship tools we’ve created for other industry and professional associations.
It’s just a guideline, because neither the intent nor the result of our services
is ever the same twice. Every membership organization has a different set of needs.
Come to us for a single service or a cost-effective package of complementary strategies.
The choice is yours.
Sponsorship Roadmap and Action Plan
Following a comprehensive discovery exercise, Zzeem will deliver a Roadmap, aimed
at increasing the value of your sponsor relationships. It includes these elements:
- Current snapshot – A description of how you run your sponsorship program
- Future snapshot – A description of where you want to take this program in
the next 2-3 years
- Roadmap – The resources and business processes that are needed to close the
- Action plan – A list of actions that need to be accomplished to implement
Sponsorship Program Support System
Sponsorship Offering Proposal
This is a document that you can use to market your membership organization to sponsor
candidates. This summary of your sponsorship offering includes details of the value
of your offering, the cost to the sponsor and the terms of engagement.
Marketing Execution System
This is a structured, professional set of marketing and delivery procedures to attract and retain your sponsors.
Zzeem has developed a strategic system that generates a chronological activity list
for use by all team members involved in the sponsorship marketing process. This
ensures that all staff can collaborate effectively, are motivated to deliver results
and are accountable for their actions.
Sponsorship Policies and Procedures
Zzeem will provide you with a Sponsorship Manual that includes a statement of the
organizational policies governing your sponsorship offering, and the procedures
that make up the sponsor partnership process. This will ensure adherence to existing
organizational policies, the mission of the organization, consistency across the
organizational spectrum and sufficient flexibility to provide for innovation and
This comprehensive manual also contains a structured, professional set of marketing
and delivery procedures.
Resources and Collateral
Zzeem can provide additional resources and collateral to support your sponsorship
process, including full production of delivery-ready materials. Our services include
copywriting and creative design, and we produce all materials with a consistent
look and feel to support the highly professional image of your organization. We
can offer you a full range of print, digital and web production services. Here are
some examples of other marketing services we provide. If you don’t see what you’re
looking for, please contact us and let us know how we can help you:
- Email Templates and Phone Scripts - To ensure a consistent, professional
image when executing your sponsorship process
- PowerPoint Presentation - For in-person meetings and website downloads, to
highlight your sponsorship offerings and value
- Website Redesigns and Upgrades - Design, development and hosting services.
We can redesign an entire site, or simply upgrade pages as necessary
Prior to your project, we will provide you with a fixed-price proposal that clearly
specifies deliverables, roles and responsibilities, work plan and fees. If you wish
to proceed with the project, we will provide a contract and non-disclosure agreement.
During the project, we use a multi-phase approach, with each segment building on
the previous one. In each phase, following interviews with informants, we create
a draft of the deliverables for review, revisions and sign-off by you. We then produce
the final version of the deliverable and move to the next phase once you are completely
happy with the outcome of the current one. This provides a risk-free assurance that
your needs for the project will be met.