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The Zzeem Blog

Insights on governance, membership, volunteers, and revenue — from 25 years of running Canadian associations.
Person Climbing Blue Steps Toward a Large Target Circle, Symbolizing Goal Achievement and Progress.

Mission and Vision: Why They Matter and How to Make Them Real

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Woman Presenting a Business Plan to Colleagues in a Glass-walled Conference Room; Slide Reads 'strategic Growth Initiatives'.

Building an Association Sponsorship Program That Sells

Building an association sponsorship program that actually sells comes down to three things: Know exactly who
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Diverse Group of People with Hands Together Around a Large Glowing Lightbulb, Symbolizing Teamwork and Shared Ideas.

The Volunteer Advantage: Secrets to Recruiting and Engaging Difference-Makers

Friday, August 28th, 2026, 12:00PM EST
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Two Hands Around a Blue Megaphone with Yellow Stars, Symbolizing Support and Promotion

How High-Performing Organizations Win More Sponsors—and Keep Them

Wednesday, June 24th, 12:00PM EST
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People Work Together to Fill a Giant Gold Trophy with Blue and Green Diamonds, Symbolizing Teamwork and Achievement.

Defining, Using, and Selling Your Member Value Proposition

Tuesday, May 19th, 2026, 12:00PM EST
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Harness Your Passion

Jane Sees Dead People

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