Using Earned Media to Increase Your Association's Visibility
Successful earned media is public media exposure that results from your successful efforts to create content that (a) provides journalists with a story that is…
Recent blogs from Zzeem staff relevant to the not-for-profit world. From personal wellness through running better meetings, we touch on it all.
Successful earned media is public media exposure that results from your successful efforts to create content that (a) provides journalists with a story that is…
Your association does great work? Does everybody know what you’ve accomplished? Or do you sometimes feel like nobody is listening? You’ve probably informed your members,…
Every successful High Performance Membership Organization™ CEO knows the importance of tracking metrics. At a minimum, associations must be tracking: Member attraction Member retention Member satisfaction…
I recently worked with an association that had a board comprised primarily of “boomer” directors. Recognizing the importance to diversify the board, they actively recruited…
Does your association board include directors who tell you that operations must be run on a break even basis because you are a “non-profit”? Nonsense!…
A recent survey1 of Canadian membership associations showed that only one third of chief executives were confident that all of their directors could clearly articulate the association’s Member…
I was speaking with a board director of one of my favourite clients yesterday and he was troubled by the lack of member engagement at…
Sponsorship provides powerful marketing and competitive opportunities for sponsors and can be a significant source of resources for associations. But it’s a tough old world out…
Member surveys can be used to address a variety of objectives. In this blog I look at the benefits that can come from three types…
April 12-18th is National Volunteer Week – the Oscars of the non-profit world – where organizations across Canada “recognize, celebrate and thank Canadian volunteers”[1]. There…