How to Sell Your Association to New (and Current) Members

Is it a challenge to “sell” your prospects on membership? Are your current members engaged with your association or is it radio silence?  Here are 3 Tips to sell your member value internally and externally.  #1 – Have a Powerful Member Value Proposition (MVP)  Many associations have a strong MVP but it’s not well-articulated. Getting there is a process. Your MVP…