When was the last time your organization did a complete refresh of your website and your online communication? If it was more than three years ago, you’re looking dated and this is damaging to your value proposition. If you’re like most membership organizations, your website and your overall digital presence are far more visible than…
Fall is a busy season for membership organizations and many of our clients are preparing for their annual general meeting (“AGM”). The three key functions of the AGM are: To allow the board to meet its legal obligation to report to the membership annually To elect directors and officers To vote on any changes to…
Summary: In this environment it’s often difficult for your members to find the time and the money to attend events. You need to make a compelling case for them to attend, and then wow them. The major drawing cards are your keynoters and session speakers. You need to ensure that your budget is being used…
I was chatting with one of my favourite CEOs the other day and he asked me this question. “How do you quantify the value of membership? What fee should we be charging for membership?” Great question. If you’re running a trade, industry or professional organization how should you price your membership? What matters most? The…
I was asked a great question the other day by the CEO of a national membership organization. “Do most national organizations conduct their board meetings in English? Do they provide translation at all? Is there a requirement that national directors have to be bilingual? Is there a requirement that they have to be able to…
Managed services are a new breed of resource-leveraging strategy for organizations with $1 to 3 million in revenue and typically fewer than 10 employees. The chief executive works long hours for a modest salary and is the go-to person for everything from strategic planning to accounts payable to HR.These organizations are sufficiently well-established that their…