More than ever before, members are questioning the ROI on their membership fees.Membership organizations must be seen to deliver value commensurate with their fees and compare favourably to alternatives. A high performing membership organization (HPO) delivers a highly efficient “back stage” and a highly valuable “front stage”.Back stage efficiency drives down costs and improves service…
Outsourcing is a great way to engage highly specialized expertise at a lower price than engaging a full-time staffer. Membership associations have a number of outsourcing opportunities. These fit into 3 broad categories: Full service or hybrid services from an association management company (AMC): The full-service model outsources everything. The board of directors engages the…
Written by Anne Mazile – Manager, Digital Marketing Why should young professionals join associations? Simply put, why not? As a young professional in today’s workforce, I always enjoy hearing about my colleagues’ experiences. Whether they’ve been in the workforce for 25 months or 25 years, hearing others talk about their past adventures is always fascinating.…
By Asif Ahmed, Manager at Zzeem Zzeem recently hosted an European-Canadian summit to exchange views on how associations and Association Management Companies (AMCs) operate across Canada and abroad. The 10-member delegation represented various Dutch associations and AMCs. There seemed to be a lot of similarities and differences between Europe and Canada not only in the…
The “Seven Year Itch” is more than just a romantic notion made famous by Hollywood, where partners take stock of their relationship and decide whether it’s working or it’s time to find something new and “better”. This also happens to associations and their association management partners. After all, association management is like any other relationship.…
Many directors think bylaws are something the association is required to have but don’t see it as a vital tool for how they do business. It is considered complicated and full of legal language that no one really understands. Often no one looks at them and they gather dust. This is a CRITICAL mistake! Think…