Sponsorship can be a significant source of revenue for your association, but you have a lot of competition. To be successful, you need a great plan, a smart process and a powerful SVP (sponsor value proposition). Sponsors are interested in partnering with your membership organization for one of two reasons: Because aligning their brand with yours increases…
More than ever before, members are questioning the ROI on their membership fees.Membership organizations must be seen to deliver value commensurate with their fees and compare favourably to alternatives. A high performing membership organization (HPO) delivers a highly efficient “back stage” and a highly valuable “front stage”.Back stage efficiency drives down costs and improves service…
It can be a challenge to get attendees out to your signature event. They’re busy and they have many competing demands for their time and money. Here are 6 proven tips to boost attendance and excitement for your event. In our work with our clients we have used all of these and we can vouch…
How Much is it Worth? The answer is, “somewhere between zero and a lot”. If your industry or profession is an important market for a prospective partner and the potential upside of future sales is substantial, then a partnership with your association could be very valuable. There are only two reasons why a sponsor wants…
In today’s trade show world, exhibitors are questioning the ROI (Return on Investment) of participating in trade shows. What’s the problem? Here’s what’s going on. Many trade show hosts are focused more on generating revenue from their exhibitors through booth sales and sponsorships than on delivering value and returns to them. This, in turn, makes…
We’re way behind but we’re getting better. Our sector is way behind the for-profit world, but we’re getting better. We know from our annual survey of Canadian membership associations, that the vast majority of Canadian associations do not track and manage the basic metrics of their business. Until recently, even the concept of managing a…