Seven Steps to Successful Sponsorships

Sponsorship provides powerful marketing and competitive opportunities for sponsors and can be a significant source of resources for associations. But it’s a tough old world out there and your sponsors have many other ways to spend their business development budget. What does your association offer that is unique? Do you have a powerful SVP (sponsor value proposition)?…

Roll Out the Red Carpet…Celebrate your Volunteers!

April 12-18th is National Volunteer Week – the Oscars of the non-profit world – where organizations across Canada “recognize, celebrate and thank Canadian volunteers”[1].   There is no question that volunteers are the backbone of High Performance Member OrganizationsTM.  They are a vital human resource and major contributor to its overall success by providing leadership and…

KISS Your Board

How to Inform your Board in Five Minutes or Less! You may have heard me say – High Performance Organizations have boards that make good decisions. Typically management provides information to assist with the decision-making process. Unfortunately, many boards receive too much information that’s poorly organized – derailing timely and effective governance practices. Complicated financial…

How to Choose an Association Management Company

—6 Tips to save time and money Association management companies (“AMC”s) provide operational support for small membership organizations– typically with an all volunteer board, no office and no full-time staff. These firms manage the day-to-day operations of the organization on behalf of the board. When it’s done well, it’s a seamless service. Members call or…