Do You Have a Crisis Management Plan? How should your association communicate during a crisis? If you have a plan, that’s awesome, and good for you. Check your progress against these objectives. If you don’t (and you’re not alone) let’s make it happen. The first step is to identify your objective. Answer the question: “Where…
Now is the time for Leadership Now is the time for Leadership! At times of uncertainty, such as this, members turn to their associations for guidance and leadership. “What should we do?” “How should we do it?” As their association it is your duty to demonstrate leadership, for without leadership, why should your members continue…
Do 90% or more of your members renew before expiry? Is your member retention rate over 95%? If you’re not there yet, here are 7 membership renewal tips to increase your retention rate and speed up your renewal process. Why Does it Matter? Membership renewals can be fast and simple or they can take a…
Member value. Is it a challenge to “sell” your membership value to prospects? Are your current members engaged with your association or is it radio silence? Here are 3 Tips to sell your member value internally (to current members) and externally (to prospective members). #1 – To Sell Your Member Value, you need a Powerful Member Value Proposition Many…
Sponsorship can be a significant source of revenue for your association, but you have a lot of competition. To be successful, you need a great plan, a smart process and a powerful SVP (sponsor value proposition). Sponsors are interested in partnering with your membership organization for one of two reasons: Because aligning their brand with yours increases…
When clients come to us when they are under stress. They are stressed because they are moving to a new management model, from volunteer management to professional management. They may be under stress as they have just been forced to layoff staff, which is tough on all concerned. They may be under stress because the…